eToro renews Everton and West Ham deals
July 23 – Online trading platform eToro has completed a double sponsorship swoop in the Premier League, signing multi-year partnership extensions with both Everton and West Ham United.
Argentina agree 10-territory LuLu fintech deal
July 23 – The Argentine Football Association (AFA) has signed a new regional sponsorship agreement with LuLu Exchange and LuLu Money, bringing the fintech brands on board as Regional Fintech Partners across key markets in the Middle East and Asia-Pacific.
Europe’s oldest pro, Georgi Petkov, 49, to hang up his gloves
July 23 – The oldest active footballer in Europe, Bulgarian goalkeeper Georgi Petkov, has announced that he will end his career at the end of the season.
Forest Green Rovers launch first ‘fully vegan’ kit
July 23 – Forest Green Rovers have launched the world’s first ‘fully vegan’ football kit, continuing the club’s well-worn path as the sport’s loudest sustainability pioneer.
Arsenal let Guinness sponsorship settle across 80+ markets
July 23 – Starting with the 2025/26 campaign, Guinness, the iconic Irish stout becomes Arsenal’s official beer partner, marking Guinness’ biggest play yet in top-tier football. This deal stretches across 80-plus global markets.
Liverpool’s Asian adventure takes flight, powered by JAL
July 23 – While the bulk of England’s Premier League clubs appear to be heading for pre-season in the US, Premier League Champions Liverpool are in Asia, powered by Japan Airlines, and are being given the extra-special treatment as JAL didn’t just transport the squad to Hong Kong and Yokohama; they delivered them with ‘omotenashi’ – that uniquely Japanese concept of exceptional hospitality that goes beyond service into genuine care.
England leave it late to break Italy’s resistance
Italy 1 England 2
July 22 – With a goal deep in added time by Michelle Agyemang to level the scores, and a winner at the end of extra of time from Chloe Kelly, England pushed past Italy to secure a place in the WEuro 2025 final on Sunday in Basel.
CIES identifies Mora as Portugal’s next-great starlet
22 July – The second issue of the CIES Football Observatory Prospect Sheet, developed in collaboration with Impect, shines a spotlight on one of the brightest young stars emerging from Portugal: Rodrigo Mora.
English regulator to begin work this year
July 22 – The UK Government has confirmed the creation of an Independent Football Regulator (IFR) after the Football Governance Act received Royal Assent on Monday, completing its passage into law.
Iceland FA names Secutix as ticketing tech partner
22 July – The Football Association of Iceland (KSÍ) has appointed Secutix as its new partner for ticketing technology and business services, marking a strategic shift in how the association engages with supporters and manages matchday operations.
Inter strengthen Chinese ties with BYD deal
July 22 – Inter Milan have announced a new three-year partnership with Chinese electric vehicle giant BYD, naming the brand as the club’s official automobile partner.
Borussia Dortmund sign renewed gaming partnership with Konami
July 22 – Borussia Dortmund (BVB) have been named as the latest Premium Partner to sign up with Konami Digital Entertainment, marking the club’s return to the eFootball video game franchise.
Turkish Football Federation and Adidas sign ball agreement
22 July – The Turkish Football Federation (TFF) and Adidas have signed a three-year sponsorship deal, with the German sportswear consortium becoming the official match ball sponsor for all professional leagues in Turkey, the Ziraat Turkish Cup, the Turkcell Super Cup, and the Turkcell Women’s Football Super League.
Shilton ‘Hand of God’ shirt goes under hammer
July 22 – A moment in time that has been immortalised. The outstretched arms of England goalkeeper, Peter Shilton, and the Argentina great, Diego Maradona, against the backdrop of the famed Azteca Stadium in Mexico City. Everyone in football knows what happened next but little did we realise then that the shirts of these two old foes would become collectors’ items.
Zurich terminate former Man City star Benjamin Mendy’s contract
July 22- Swiss club FC Zurich have terminated the contract of Benjamin Mendy, the club confirmed on Monday.