Inter Milan’s sweet deal with Balocco
July 30 – Serie A runners-up Inter Milan have signed a new three-year deal with Italian confectionery brand Balocco, adding another high-profile partner to their commercial roster.
Walmart buys into America’s soccer dream with MLS and Leagues Cup deal
July 30 – US retailer Walmart has planted its flag firmly in the beautiful game, striking a multi-year deal with Major League Soccer (MLS) and the Leagues Cup that signals the shopping mall giant’s serious intent to capitalise on football’s surging popularity in the USA.
Sporting KC rides MLS stadium renovation wave
July 30 – Sporting Kansas City’s partnership with Populous to revamp their home stadium, Children’s Mercy Park positions the club within a broader trend of MLS stadium enhancements that’s transforming matchday experiences across the league.
Dream Fearless: Women’s Asian Cup Australia 2026 LOC unveils brand identity
July 30 – The official brand identity of the AFC Women’s Asian Cup Australia 2026 was unveiled at the Finals group draw held in Sydney Town Hall yesterday.
Besiktas fans abuse new signings Jurasek and Arroyo after Europa League loss to Shakhtar Donetsk
July 30 – Turkish club Besiktas has come out in support of David Jurasek and Keny Arroyo after a barrage of abuse on social media.
England celebrate EURO glory in front of huge crowds in London
July 29 – Thousands lined the streets of London on Tuesday as the Lionesses celebrated their Euro 2025 triumph with an open-top bus parade in the capital.
Everton join Chelsea and Aston Villa in selling Women’s Team
July 29 – Following in the footsteps of Chelsea and Aston Villa, Everton have sold their women’s team, boosting transfer funds and helping them to remain compliant with the Profitability and Sustainability Rules (PSR).
England and Spain dominate EURO 2025 Team of the Tournament
July 29 – UEFA’s Technical Observer panel has named its Women’s EURO 2025 Team of the Tournament – with finalists England and Spain unsurprisingly dominating the selection.
Qatari league gets rebrand and new title sponsor
July 29 – The Qatar Stars League (QSL) is getting a fresh coat of paint, a new name, and a financial injection, with Doha Bank stepping in as title sponsor from the 2025/26 season.
Arsenal sign up first-time sponsors Stanley
July 29 – Global food and drinkware brand Stanley 1913 has signed a multi-year deal with Arsenal, marking its first major move into football.
Bulgarian FA wins Gabrovo stadium tender
July 29 – The Bulgarian Football Union (BFS) will invest €370,000 in the construction of a football stadium with artificial turf in Gabrovo after winning a tender to rent the site of a disused velodrome held by the local Municipality.
Europe’s elite poised for return to action
July 29 – The five major European football leagues are gearing up for a thrilling return as the 2025-2026 season kicks off this August. This new campaign follows a high-octane summer highlighted by the revamped FIFA Club World Cup and Concacaf Gold Cup.
Refusal of US visas for Venezuelan baseball team renews travel ban fears for 2026 nations
Sobaclieu.com
July 29 – Fears over US travel visas for the 2026 World Cup in the USA, Mexico and Canada have been heightened after a Little League baseball team from Venezuela was denied visas to travel to the U.S. for a major tournament.
Venezuela is one of seven countries that face a partial travel suspension under the ban.
Bend it like Beckham director explains timing of sequel
July 29 – Gurinder Chadha’s announcement of a Bend It Like Beckham sequel couldn’t be better timed. As England’s Lionesses lifted the Euro 2025 trophy against Spain in Basel, the director has confirmed she’s revisiting her 2002 breakthrough – a film that arguably did more for women’s football than decades of FA initiatives.
Mascherano breaks his silence on Messi controversy
July 29 – The Lionel Messi All-Star no show is a controversy that refuses to die, with Inter Miami coach Javier Mascherano finally breaking his silence on the affair.