Black Knight group leverage SBK sponsorship on to Bournemouth training kit
July 18 – AFC Bournemouth have secured SBK as their official training wear sponsor for the 2025/26 season.
US third tier league NISA rebrands with new mission statement
July 18 – US third tier pro league, the National Independent Soccer Association (NISA), that looked about to fold has instead unveiled a rebrand designed to reflect its evolving role in the American soccer ecosystem.
Bayern agree EA Sports FC partnership
July 18 – Bayern Munich have signed a multi-year partnership with EA Sports FC that will see Bayern’s identity — past, present, and future —recreated in EA Sports FC’s virtual football experience. That includes the Allianz Arena, rendered in full detail to deliver a matchday atmosphere “as intense as the real thing”.
Saints expand Garmin sponsorship to sleeve, with added focus on performance
July 18 – Southampton Football Club have announced the extension of its partnership with Garmin, elevating the fitness technology company to Official Men’s Sleeve Sponsor for the 2025/26 season.
Arsenal agree multi-year fintech sponsorship with Airwallex
July 18 – Arsenal have announced a multi-year partnership with Airwallex which will see it become the club’s Official Finance Software Partner in a deal that aims to and streamline how the club handles payments – not just at the checkout, but across operations.
Sundhage says Spain quarter final is a defining moment for Swiss women’s game
July 18 – Switzerland boss Pia Sundhage has called the quarterfinal against Spain the biggest managerial challenge of her career yet.
England shot stopper Hampton says they are back
July 18 – England goalkeeper Hannah Hampton said “proper England is back” after the European champions rallied from behind to eliminate Sweden from the penalty spot in a tense quarter-final.
Serbian FA tunes up its sponsorship with Mozzart bookmaker
July 18 – The Football Federation of Serbia has renewed its sponsorship with bookmaker Mozzart Company. FSS and Mozzart signed their first cooperation agreement in 2022, and the new contract between the two parties will run until 2028.
Down and out, England comeback stuns Sweden
Sweden 2 England 2 (2-3 pens)
July 17 – In a dramatic quarter-final, European champions England defeated Sweden 3-2 in a penalty shootout to complete a stunning comeback from two goals down in the first half. Their dreams of retaining their title live on.
Confederation of African Football partners with Midea for AFCON
July 17 – Midea will become an Official Sponsor of the 2025 African Cup of Nations (AFCON) – marking the Chinese white goods giant’s first formal partnership with the Confederation of African Football (CAF).
Apollo in talks to buy stake in Atlético Madrid
July 17 – US investment heavyweight Apollo is in early talks to buy a stake in Atlético Madrid, potentially adding one of Spain’s biggest football clubs to its growing European portfolio. The move could mark Apollo’s first real swing into top-flight football—and it’s not just about what happens on the pitch.
Brutal sanction for Montenegrin club found guilty of match-fixing
July 17 – UEFA has delivered its verdict on Montenegrin club FK Arsenal Tivat, and it is brutal. Banned from European competition for ten years. Half a million euros in fines. Life bans for key figures.
England in a “very good place” ahead of Sweden EURO 2025 quarter-final
July 17 – England’s players and their manager Sarina Wiegman have warned not to underestimate quarter-final opponents Sweden, who have enjoyed a perfect EURO 2025 so far.
Grainger backs her players following Norway’s exit EURO 2025
July 17 – Italy’s Cristiana Girelli notched a last-gasp winner to secure her country’s path into the semi-finals of EURO 2025 at the Stade de Genève on Wednesday at the expense of Norway and Ada Hegerberg.
Charlotte to host MLS All-Star Game 2026
July 17 – Major League Soccer (MLS) has made its choice, and it’s a telling one. Charlotte FC will host the 2026 MLS All-Star Game at Bank of America Stadium, marking a significant milestone for an expansion franchise that’s been rewriting the rulebook on how quickly a club can establish itself in American soccer.