MLS flexes salary rules putting $10m into player marketplace

Dos Santos MLS bound

By Ben Nicholson
July 10 – The rumors that the MLS is to introduce a ‘Core Player’ materialised on July 8 in the form of ‘Targeted Allocation Money’. The new rule amounts to each MLS club receiving $100,000 per year for the next five years for the purpose of investing in their roster outside of their player salary budget.

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Allstate takes the Gold Cup Trophy on Tour

Allstate and Concacaf

July 8 – Gold Cup sponsor Allstate Insurance is activating its partnership with the additional moniker as the Official Protector of the 2015 CONCACAF Gold Cup Trophy. The activation will see Allstate take the Gold Cup Trophy on a seven-city tour across the US during the tournament which kicked off last night in Texas with a win for the US over Honduras.

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CONCACAF dumps agency as Traffic comes to a standstill

Traffic Sports USA

By Paul Nicholson
July 8 – CONCACAF have ended their representation agreement with embattled marketing agency Traffic Sports USA with immediate effect. The announcement was made on the opening day of the Gold Cup, an event that Traffic owned exclusive rights to and had sold all of the current sponsorships for.

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