Red Bull builds in Premier League with Everton added to partner roster
September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
Premier League
Arsenal drive deeper into digital marketing with NTT Data deal
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.
Man Utd team up with council in plans for 100,000-capacity stadium and Trafford regeneration
September 10 – Manchester United have advanced their plans to build a new 100,000-capacity stadium by entering into a strategic partnership with local authorities aimed at maximising regeneration opportunities around Old Trafford.
Chelsea tread new tyre sponsorship with China’s Linglong
September 10 – Premier League side Chelsea have unveiled global tyre manufacturer Linglong Tire as their new official global tyre partner on a multi-year deal.
Man Utd delivers DHL for another 3-year campaign with CSR and sustainability focus
September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
The ghost of Ashley. Newcastle pays £10m tax bill as HMRC cracks down on clubs
September 6 – Newcastle United have had to cough up more than £10 million to settle a long-running battle with British tax authorities according to multiple reports.
Chelsea creates room to clear PSR with £76.5m hotels sale
September 5 – Chelsea have been cleared by the Premier League for the £76.5 million sale of two hotels to a sister company to help the club stay compliant with financial regulations known as profit and sustainability rules (PSR).
Betway adds Chelsea to its Premier League portfolio
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
Loophole leaves Leicester City free and clear on PSR rules and Premier League embarrassed
September 4 – In a surprise ruling that could have far-reaching consequences for English top-flight football’s entire financial fair play strategy, Leicester City have won an appeal against a decision that could have led to a points deduction for allegedly breaching spending rules.
Chelsea break Man City’s record for the most expensive squad in world football history
September 4 – The financial clout of the Premier League has once again been laid bare, as the latest CIES Football Observatory data report ranks the top 100 most expensively-assembled club squads in world football.
Red Bull fuels its first steps into Premier League with Newcastle deal
September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.
Parimatch add Nottingham Forest to Premier League sponsorship roster
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
Match week 3: Premier League crowds average 99.23% capacity
September 3 – England’s top flight has continued its strong attendance figures despite an uncharacteristic drop on just the second matchday of the season.
Crystal Palace plan £100m+ expansion of Selhurst Park
September 3 – Crystal Palace have unveiled a development plan to give 100-year-old Selhurst park a facelift in an effort to keep up with their London neighbours.
Casemiro’s wife reminds critics after Liverpool loss he has won a few trophies
September 3 – It isn’t every day that a footballer’s wife gets publicly involved about decisions on the pitch.