Ayre drives Liverpool’s digital footprint – with feet on the ground

By Paul Nicholson
July 5 – Premier League giants Liverpool have announced a pre-season schedule that will see them play in Indonesia, Australia, Thailand, Dublin and Norway – topped and tailed with an opener in nearby Preston and Steven Gerrard’s testimonial game at Anfield, a fixture that has extra special significance since it will also be the first live match aired on the new BT Sport TV channel.