Turkish Football Federation and Adidas sign ball agreement

22 July – The Turkish Football Federation (TFF) and Adidas have signed a three-year sponsorship deal, with the German sportswear consortium becoming the official match ball sponsor for all professional leagues in Turkey, the Ziraat Turkish Cup, the Turkcell Super Cup, and the Turkcell Women’s Football Super League.

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Shilton ‘Hand of God’ shirt goes under hammer

July 22 – A moment in time that has been immortalised. The outstretched arms of England goalkeeper, Peter Shilton, and the Argentina great, Diego Maradona, against the backdrop of the famed Azteca Stadium in Mexico City. Everyone in football knows what happened next but little did we realise then that the shirts of these two old foes would become collectors’ items. 

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Konami renews eFootball World Cup deal with FIFA through 2026 finals

July 21 – Konami has extended its partnership with FIFA through 2026, confirming that its eFootball title will continue to serve as the platform for the FIFAe World Cup on both mobile and console.

The 2025 and 2026 editions will again use the free-to-play game and expand in both scale and reach, beginning with this year’s finals, set to take place in Saudi Arabia in December.

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Burnley looking to build on X factor

July 21 – Burnley, returning to the Premier League this season after a year in the EFL Championship, have struck a multi-year deal with social media giant X, becoming the club’s first-ever “strategic digital platform partner” in a move aimed at supercharging their online presence.

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