We:Ex to get touchy feely with fans at IFA Berlin

Billie Whitehouse

By Paul Nicholson
August 21 – Expanding the digital experience to connect with more fans in more locations and in different ways, has become a holy grail for clubs worldwide. It is all about building big numbers of connected people to your brand. But what if that digital experience could be turned into a physical experience. Rather than just hearing and seeing action as it happens you could physically feel it as well.

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Gift or bribe? Warner’s $10m from SAFA returns to spotlight

Fikile Mbalula

By Mark Baber
August 20 – Called before the National Assembly on Wednesday, South Africa’s Sport and Recreation Minister Fikile Mbalula (pictured) explained that South Africa’s $10 million payment to the Caribbean, was a totally legitimate legacy payment, whilst a former South African Football Federation (SAFA) executive member gave an off-message interview to local media – saying neither he nor many of his colleagues were told anything about the payment.

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FIFA combine with confeds to lay down club licensing laws

FIFA House4

By Paul Nicholson
August 20 – FIFA has taken steps with its six confederations to create a global club licensing framework that will set a minimum standards required by clubs in key areas like stadium safety, fan experience and youth football development. FIFA said the new licensing framework will be in place by the end of 2016.

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