Good timing: Man City strap in Jacob & Co as local partner
September 23 – Manchester City has signed a multi-year sponsorship deal with luxury watchmaker Jacob & Co, marking the brand an official local partner.
News
Infantino calls emergency broadcaster meeting to drum up support for Club World Cup 2025
September 20 – FIFA president Gianni Infantino is reported to have called an emergency meeting with broadcasters for today (Friday) amid concerns over a lack of tv interest in his much-trumpeted pet project, the expansion of Club World Cup.
Danes back Saudi Arabia to organise an inclusive 2034 World Cup in a changed country
September 20 – The Danish FA (DBU) has said it is not concerned by Saudi Arabia’s bid for the 2034 World Cup, citing the abolishment of the kafala system in the Arab Kingdom and the assurance of beer sales during the tournament.
Bundesliga partners with Relevent to accelerate its push into US, Mexico and Concacaf markets
September 20 – Germany’s DFL Deutsche Fußball Liga is building on its US ambition with a partnership with the LaLiga joint-owned football marketing group Relevent Sports in a bid to capture a North American fanbase and money for the German league.
FC Dallas $182m renovation of Toyota Stadium greenlighted
September 20 – FC Dallas has been given the green light by the Frisco City Council for a $182 million public-private partnership to renovate their Toyota Stadium in Frisco, Texas.
Qatar Airways lands on more UEFA properties in deal that runs to 2030
September 20 – Qatar Airways has deepened its sponsor partnerships with UEFA becoming the official airline partner of the Champions League, in a deal that runs until 2030.
Franz Beckenbauer Platz 5 will be the new address of Bayern Munich’s Allianz Stadium
September 20 – The city of Munich is changing the address of Bayern Munich’s iconic stadium in honour of club legend Franz Beckenbauer.
LaLiga expands its crypto roster with ‘multi-million’ Bitget deal
September 20 – LaLiga have signed a multi-year deal with Bitget which will see the company become the league’s Official Crypto Partner in the Eastern, Southeast Asian and Latin American regions.
Argentina stay top of World rankings, Qatar plummet after poor 2026 qualifying openers
September 20 – Argentina remain at the top of the latest FIFA World Rankings, leading an unchanged top ten that sees France and Spain hold their positions in second and third.
Peter Willems tasked with bringing stability as he moves into CEO role at Belgian FA
September 20 – The Belgian FA (KBVB) has named Peter Willems as the new CEO of the governing body following a summer of chaos.
US energy drink Reign Storm sign with Chelsea Women for UK rollout
September 20 – American Energy Drink company Reign Storm have signed as Chelsea Women’s Official Energy Drink Partner in a multi-year deal with the reigning Barclays Women’s Super League champions.
SmartSoft track Argentina’s rise in popularity with renewed deal focussed on Europe
September 20 – The Argentine Football Association (AFA) has confirmed the renewal and expanded its partnership with online casino games supplier SmartSoft, elevating the brand to the role of regional sponsor in Europe.
UEFA’s new Champions Innovate challenge targets promotion of healthy and active lifestyle
September 20 – The second edition of the Champions Innovate initiative has been launched with a challenge to startup companies to develop concepts promoting physical activity and healthy lifestyles.
Messi tops MLS shirt sales; 13 nations represented in top 25 bestsellers
September 19 – For the second year running Lionel Messi has topped the table of shirt sales in the MLS.
FIFA hires Lamour from UEFA to take COO role
September 19 – The summer transfer window might be shut but off the field FIFA have made a high-profile signing by poaching one of the most respected executives in European football from UEFA.