FILA return to football with Vicenza deal as first step
July 13 – Iconic Italian leisurewear brand FILA is returning to football after a 20-year gap, agreeing a three-year technical sponsorship with Italian Serie C side LR Vicenza.
Technical
Puma laces long term AC Milan deal, adding naming rights to youth training complex
June 29 – Serie A champions AC Milan have agreed a long term extension with kit supplier Puma in what is being described as one of the biggest partnerships the club has ever signed.
Eagles land back with Macron for new Premier League season
June 22 – Italian teamwear specialist Macron is returning to Premier League Crystal Palace from the start of next season as the club’s kit partner.
Italy earn their stripes. Adidas to take over from Puma after Qatar 2022
March 10 – It is all change among the big kit and equipment suppliers in Italy. Adidas is to take over from Puma as the Italian federation’s kit supplier from January 2023. Last week Puma took over from Nike to become the official match ball of Serie A from the start of the 2022/23 season.
Puma gets the ball rolling with Serie A, taking Nike deal from next season
March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.
Castore breaks into Premier League apparel market with record deal for Wolves
May 24 – Fast growing British sportswear brand Castore, founded in 2015, have signed their first Premier League partnership with Wolverhampton Wanderers, replacing Adidas as the club’s kit and apparel partner.
Spezia renew Acerbis kit deal for 2 years as they secure Serie A place
April 9 – Serie A’s Spezia Calcio, currently in their first season in Italy’s top flight, have renewed their kit deal with Acerbis for a further two years, taking them to the the end of the 2022-2023 Season.
Adidas adds another six years to Belgian kit sponsorship
September 7 – FIFA’s top ranked national team Belgium have renewed their kit partnership with Adidas, taking them through to 2026.
Roma and Nike terminate 10-year deal early
July 17 – Serie A’s Roma and US sportswear giants Nike have cancelled their 10-year partnership with three years left to run on the contract.
Hummel enter Premier League with record Everton deal
May 20 – Danish sports and leisurewear brand hummel has signed a club-record technical partnership with Premier League Everton.
Nike renew with Brighton as former club Man City unveil new Puma kits
July 2 – Nike have extended their kit deal with Premier League Brighton & Hove Albion for three years, taking them through to the end of the 2021/22 season.
LaLiga to kick off new Puma technical deal next season
April 16 – Puma will become LaLiga’s official technical partner from the start of the 2019/20 season, and will supply the official match ball for all matches in LaLiga Santander and La Liga 1|2|3.
Barca invest in their future with launch of Innovation Hub
March 23 – FC Barcelona have officially unveiled their Barça Innovation Hub (BIH) with the aim of positioning the club as the leader in sports knowledge, innovation and technology.
Saints head to US with Under Armour for pre-season prep
June 24 – Premier League Southampton are the latest English club to announce that they will spend some part of their pre-season preparation in the US. Although not competing in the International Champions Cup being held in the US in July, Saints will be on the East coast of the US at a training camp in Baltimore.
West Ham stamp their mark on London’s Olympic Stadium
May 30 – West Ham have planning approval to instal Europe’s largest in-stadium digital screen at the Olympic Stadium as part of a wrap around the stadium carrying the club’s colours and logo.