August 19 – Serie A’s Atalanta, whose fairy tale journey to the quarter finals of the Champions League was ended in the dieing minutes by PSG, has found consolation with a new main club sponsor.
August 19 – Despite the strong threat of LaLiga’s clubs being prevented earning sponsorship income from the gaming and betting sector, another club has announced an online gambler as its main shirt sponsor.
August 17 – Armenian football, which has been so plagued by match-fixing that it abandoned its second tier league, has announced a new sponsorship deal with online bookmaker brand VBET, owned by BetConstruct.
August 17 – Qatar Airways has added Tunisia’s Club Africain to its growing global sponsorship portfolio in a new 3-year deal.
August 17 – Confectionary business Mondelēz International has added a fourth Premier League club to its sponsorship roster, with its Cadbury brand becoming the Official Snacking Partner of Arsenal.
August 14 – Western Union have pulled out of their shirt five-year sleeve sponsorship with Premier League champions Liverpool with two seasons left on the deal.
August 12 – Serie A’s Atalanta, who face PSG in the quarter finals of the Champions League tonight, have unveiled Intesa Sanpaolo as a club sponsor and banking partner who lead on the financing of a €40 million stadium redevelopment.
August 12 – With doubts still remaining over whether LaLiga clubs will be able to take shirt sponsorship from betting brands, Betway has announced a new agreement with Real Betis, a record for the club.
August 11 – Newly promoted Leeds United, back in the Premier League after a 16-year absence, have unveiled online betting brand SBOTOP as the club’s new shirt sponsor.
August 11 – AC Milan Women, who are ploughing their own sponsorship furrow separate to their men’s team, have announced Italian bank Banco BPM as their new shirt sponsor.
August 10 – Paris Saint Germain, one of the wealthiest clubs in world football, have signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense.
March 6 – LaLiga’s Sevilla have extended their kit supply deal with Nike for another year, taking them to the end of the 2021-22 season.
August 5 – Belgium’s professional game, settling down to a new format following a summer of political and legal chaos, has positive news to report with bookmaker bwin being confirmed as its new betting partner.
August 5 – The total value of sponsorship across the big five football leagues in 2020 is now more than €3.3bn annually, according to a report by KPMG Football Benchmark.
August 4 – Crystal Palace FC have replaced one betting firm with another as the club’s main shirt sponsor. Online gaming brand W88 will take over from ManBetX for next season.