Ajax dial-in Ziggo for another two years of shirt sponsorship
November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.
Sponsorship
Talabat joins Qatar FA sponsorship roster
October 29 – Food and grocery delivery service Talabat has become the latest sponsor of the Qatar Football Association (QFA), the governing body announced.
FIFA grows World Cup 2022 sponsors with UPL deal
October 27 – Global provider of agriculture products UPL Ltd has become a regional supporter of the 2022 World Cup.
Chinese dairy business Mengniu doubles up with Qatar 2022 sponsorship
October 26 – Chinese dairy product giant Mengniu, has signed up for its second World Cup partnership, becoming an Official Sponsor of Qatar 2022.
Man City plug in Midea global partnership for another term
October 21 – Manchester City has extended its global partnership with consumer appliances producer Midea for a third season.
Monaco mine Russian base for Liga Stavok deal
October 15 – Russian owned Ligue 1 club AS Monaco has announced a partnership with Russian sports betting firmLiga Stavok, who will become a regional partner for the 2021-22 season.
Lazio join Italian crypto club revolution with €30m+ Binance deal
October 14 – Serie A’s Lazio has struck a €30 million deal with Binance that will see the cryptocurrency exchange giant become the club’s main shirt sponsor as well as launch the $LAZIO fan token.
MLS and Continental Tire stay on the same road
October 8 – The MLS has renewed its sponsorship with Continental Tire for a new multi-year term. The tyre brand has been an MLS partner since 2010.
AFC dials in Japanese telecoms giant KDDI for renewed term
October 5 – The AFC has renewed Japanese telecoms provider KDDI as a regional partner for its major national team competitions for the 2021-2024 rights cycle.
eToro bullish in Serie A with launch of 8 club partnerships
October 4 – Online trading platform eToro has secured partnerships with eight clubs in Italy’s Serie A for the coming 2021/22 season.
Zumub fuels European expansion with AS Monaco deal
September 30 – French Ligue1 club AS Monaco has added sports supplements and nutrition supplier Zumub to its partnership roster.
Fulham ink UTL deal as they bid for Premier League return
September 29 – English championship club Fulham, currently second in the table as they bid for a return to the Premier League, have partnered with UTL Group, a firm specialising in document solutions, for the next three seasons.
Juventus sign crypto exchange Bitget as first sleeve sponsor
September 28 – Cryptocurrency derivatives exchange Bitget, based in Singapore, has become the first ever sleeve sponsor of financially challenged Juventus.
Hertha Berlin brings in Islamic crypto provider Caizcoin as sponsor partner
September 28 – Hertha Berlin has become the latest club to bring in a cryptocurrency partner, signing a deal with Caizcoin for the current 2021/22 season.
Man City expand Expo 2020 Dubai deal to training kit and esports
September 27 – UAE-owned Manchester City have upgraded their partneriship with Expo 2020 Dubai who will now become the Club’s new Training Kit Partner ahead of the opening of the six-month long event this Friday October 1 and which runs until 31 March 2022.