Online bookie Mr Bit takes main sponsorship of Bulgarian second tier league
June 15 – Bulgarian online bookmaker Mr Bit has taken the naming rights to the country’s second tier professional league.
Sponsorship
Naturalis to market Cetina water brand with Croatian FA and national team sponsorship
June 11 – The Croatian Football Federation has signed a sponsorship agreement with Naturalis whose Cetina mineral water brand becomes the official water of the Croatian Football Federation and its national football team.
TECNO dials up CAF for 2025 and 2027 editions of AFCON
June 9 – Chinese smartphone manufacturer TECNO has extended its partnership with the Confederation of African Football (CAF), for the next two editions of the TotalEnergies Africa Cup of Nations (AFCON), set for Morocco in 2025 and the tri-nation hosting in Kenya, Uganda, and Tanzania in 2027.
Air Albania secures FA and national stadium naming rights
June 9 – The Albanian Football Federation (FSHF) has agreed a sponsorship including naming rights for its National Stadium in Tirana with airline Air Albania Stadium.
Lidl Croatia agrees multi-year sponsorship of Croatian men’s team
June 6 – The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s national team in a “multi-year” deal.
Efbet agrees 3-year Bulgarian team sponsorship and training centre naming rights deal
June 4 – The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor of the Bulgarian men’s and women’s national teams. Efbet will also receive naming rights to the national team training base, which will be renamed the efbet National Football Base.
Real Madrid ink Corpay sponsorship deal to expand commercial portfolio
June 3 – Real Madrid have continued to demonstrate their almost unmatched commercial pull – despite going trophyless this season – by securing a three-year sponsorship agreement with leading corporate payment company Corpay.
Arsenal go big with TCL upgrading to global sponsors
June 2 – Another week, another “game-changing partnership” at Arsenal. This time it’s TCL – the TV people – getting promoted from regional sponsor to ‘Official Global Consumer Electronics Partner’.
Lenovo extends its FIFA sponsorship with Club World Cup deal for Motorola brand
May 30 – Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone brand for the Club World Cup.
MLS partners with Corpay as Forex provider
May 30 – Major League Soccer (MLS) has signed a multi-year agreement with Corpay, a global financial technology firm listed on the New York Stock Exchange, to serve as the league’s Official Foreign Exchange (FX) Provider.
Saudi Pro League signs Maaden as official platinum partner
May 30: The Saudi Pro League (SPL) has agreed a “a long-term strategic partnership” with Saudi Arabian Mining Company (Maaden) who will be named the Official Platinum Partner of the SPL until July 2030.
Sevilla announce Viagogo as official resale platform
May 29 – Sevilla FC have announced a global ticketing partnership with Viagogo, positioning the international resale platform as an official distributor for matches at the Ramón Sánchez-Pizjuán Stadium. The agreement strengthens Sevilla’s international commercial strategy by offering verified matchday access to fans around the world.
Turkish FA brews up ‘valuable’ Arabica Coffee House partnership
May 29 – The Turkish Football Federation (TFF) has signed another sponsorship deal, this time brewing up a partnership agreement with one of Turkey’s largest coffee companies, Arabica Coffee House.
Dortmund rings the shirt sponsorship changes with Vodafone agreeing 5-year deal
May 28 – Borussia Dortmund has announced a major sponsorship change, replacing long-time front-of-shirt partner Evonik with Vodafone Germany for the 2025/26 season.
Online bookie Tipico extends sponsorship in Germany’s third tier
May 23 – Tipico and the Deutscher Fußball-Bund (DFB) have confirmed the extension of their ongoing partnership.