August 2 – Manchester City has renewed its partnership with Gatorade until 2025. The sports drink and nutrition brand first started working with the club in 2017 with the men’s team, adding the women’s team in 2019..
July 28 – Manchester United has expanded its year-old partnership with Sportsbreaks.com to focus on North America and market official ticket and hotel packages to Manchester United fans in the US and Canada.
July 25 – Manchester City has renewed its partnership with cyber protection specialist Acronis.
May 31 – Aston Villa are changing kit supplier, moving to fast-growing Castore from Kappa in a multi-year partnership that will start with the 2022/23 season.
May 31 – Premier League Champions Manchester City have renewed their multi-year global partnership with water technology leader, Xylem, in an agreement that also covers MLS Champions New York City FC and Indian Super League club Mumbai City, who are part of City Football Group (CFG).
April 6 – UEFA have swapped Panini for Topps as its official UEFA EURO 2024 license partner for official stickers, trading cards and collectibles.
March 30 – LaLiga has combined with SportBoost to create opportunities for athletes and ex-athletes by connecting them technology startups.
March 10 – Manchester City owner, City Football Group, is entering the education business via a partnership with BrandEd,to launch the City Football Leadership Institute.
February 23 – With covid restrictions easing, Inter Milan have restarted their international academy project opening a second initiative in the UAE in Sharjah. Inter already has an academy project open in Dubai.
February 14 – With the MLS season kick off less than two weeks away clubs and the MLS itself are scrambling to close new partnership and sponsorship deals for the season.
January 13 – Celtic are the latest club to partner with Strikerz Inc., the firm behind the online football video gamingleague, UFL, that is currently in development and which the firm promises will bring a revolution in online football video gaming.
January 14 – Personal care brand Remington has extended its sponsorship and branded product partnership with Manchester United for a second term, understood to be three years.
December 14 – Juventus has teamed up with jewellery brand Aurora. The deal will give Aurora more exposure in the Italian market.
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
November 16 – The Premier League has agreed a multi-year extension to its Panini sticker and trading card license agreement that was first granted in 2019.