Zumub fuels European expansion with AS Monaco deal
September 30 – French Ligue1 club AS Monaco has added sports supplements and nutrition supplier Zumub to its partnership roster.
Football Marketing
LaLiga Tech launches as standalone business with suite of digital sports solutions
September 29 – LaLiga Tech, the spun off technology division of LaLiga, marked its official commercial launch with the unveiling of a suite of digital solutions for the sports and entertainment business.
Fulham ink UTL deal as they bid for Premier League return
September 29 – English championship club Fulham, currently second in the table as they bid for a return to the Premier League, have partnered with UTL Group, a firm specialising in document solutions, for the next three seasons.
Juventus sign crypto exchange Bitget as first sleeve sponsor
September 28 – Cryptocurrency derivatives exchange Bitget, based in Singapore, has become the first ever sleeve sponsor of financially challenged Juventus.
Hertha Berlin brings in Islamic crypto provider Caizcoin as sponsor partner
September 28 – Hertha Berlin has become the latest club to bring in a cryptocurrency partner, signing a deal with Caizcoin for the current 2021/22 season.
Man City expand Expo 2020 Dubai deal to training kit and esports
September 27 – UAE-owned Manchester City have upgraded their partneriship with Expo 2020 Dubai who will now become the Club’s new Training Kit Partner ahead of the opening of the six-month long event this Friday October 1 and which runs until 31 March 2022.
No win for Victory TV as UEFA and EPL win anti-piracy case in Rwandan court
September 27 – The battle against piracy saw a significant win for rights holders and owners at the end of last week when a Rwandan court in Kigali ruled against an appeal that would have seen UEFA and English Premier League continue to be broadcast without rights fee in the country.
FIFA turn to IMG to sell rights to CAF World Cup qualifiers
September 27 – IMG has picked up the worldwide media rights for African 2022 World Cup qualifiers.
Inter continues academy roll-out with Chile launch
September 27 – Inter Milan have launched their latest international academy in South America with the Inter Academy Chile officially announced at the weekend and a start date set for early October.
English and Scottish clubs brace for £100m+ hit on betting sponsorships
September 24 – The UK government has plans to ban betting sponsors from football shirts as part of its gambling law reform.
Saints sign learncrypto.com as training kit partner
September 24 – Premier League Southampton are the latest club to tap into the promotional money in the cryptocurrency world with learncrypto.com becoming the club’s training kit partner.
UEFA unveils 2022 Champions League final branding
September 22 – UEFA has unveiled the branding for the 2022 UEFA Champions League final to be played at the Gazprom Arena in Saint Petersburg.
Liverpool flexes its sustainability credentials with SC Johnson partnership
September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.
Wolves band with Warner Music to launch record label
September 21 – Wolverhampton Wanderers have partnered with Warner Music UK’s Alternative Distribution Alliance to launch ‘Wolves Records’, the first record label by a UK football club.
188Bet scores Asian double with Liverpool and Bayern deals
September 21 – Asian online bookmaker 188Bet has signed three-year partnerships with Liverpool and Bayern Munich football clubs.