November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
November 3 – Forex CFD broker IC Markets, has signed partnerships with six La Liga Clubs for the current 2021/22 season. The financial trader also has six deals with clubs in Germany’s Bundesliga.
November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.
November 2 – Sports marketing agency Sportfive has picked up the commercial rights to Nigeria’s top tier league and the country’s national teams in a two-year contract starting this year.
November 2 – Veteran goalscorer Zlatan Ibrahimovic claimed another record Sunday, being the first player to have a goal celebration turned into an NFT (non-fungible token) ‘minted’ live during the game.
November 2 – Premier League Liverpool FC (LFC) announced have partnered with mobile game PlayerUnknown’s Battlegrounds (PUBG) Mobile in a deal that will see Liverpool’s marks introduced into the game.
November 1 – Sportradar has signed a deal with UEFA to be the European confederation’s exclusive betting data distributor. The agreement also makes Sportradar UEFA’s authorised data collector.
October 29 – Food and grocery delivery service Talabat has become the latest sponsor of the Qatar Football Association (QFA), the governing body announced.
October 27 – Global provider of agriculture products UPL Ltd has become a regional supporter of the 2022 World Cup.
October 27 – Former England international defender Phil Neville, who now works in the United States, says social media pressure on football bosses has got “out of control” with nothing done about it.
October 26 – A study by broadcast research specialists GfK has estimated that illegal access to digital content cost the Spanish economy €682 million in 2020. Piracy is estimated to have cost Spain €5.34 billion since 2012. The equivalent of 130,000 direct and indirect jobs in the industry.
October 26 – Chinese dairy product giant Mengniu, has signed up for its second World Cup partnership, becoming an Official Sponsor of Qatar 2022.
October 25 – The cost to FIFA of losing the EA Sports license for the exclusivity over use of the FIFA brand in its videogame is reportedly put at $150 million annually.
October 22 – Nine European leagues, members of the Association European Leagues Association, have agreed a joint international broadcast deal with ELEVEN and OneFootball that includes both live rights and highlights.