November 12 – While the pandemic managed to kill-off clubs’ match-day revenue streams, a report by KPMG Football Benchmark reports “cautious optimism” for sponsorship income with two of Europe’s Big5 football leagues even reporting year-on-year growth in league-wide commercial revenues.
November 12 – LaLiga has signed off on a new eight-season TV deal with Mexico’s Sky Sports that has reportedly doubled in value to $70 million per year.
November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.
November 11 – The UK government has said the Premier League will be allowed to renew its current domestic broadcast agreements, without having to undertake a tender process for the rights.
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.
November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.
November 10 – Real Madrid and Adobe have teamed up in a new sponsorship deal that will see the computer software giant deliver personalised content to the club’s fans.
November 9 – Lazio have hit out at the makers of Amazon Prime’s dramatised ‘Maradona: Blessed Dream’ series for a scene in which the Rome-based club are branded fascists.
November 9 – CBS Sports has expanded its football broadcast rights portfolio with the acquisition of the rights to the English Women’s Super League in a two-season deal.
November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.
November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.
November 8 – The Premier League is on the cusp of confirming a record-breaking US television rights that will benefit all 20 topflight clubs.
November 4 – Cash-strapped Barcelona are the latest club to enter the scramble to create NFTs, announcing a deal with Cyprus-based Ownix, a premium Ethereum-based NFT marketplace.
November 4 – LaLiga has formally opened the bidding process for the domestic sale of domestic audiovisual rights, for the first time extending the license period from three to five seasons and increasing the number of packages of rights available.