November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.
November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.
November 23 – Paris Saint-Germain and American Express have extended their sponsorship deal until 2024 with the payment services giant also backing the Ligue 1 club’s esports team.
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
November 22 – The fast expanding but loosely regulated cryptocurrency business which has seen blockchain-based firms surge into the football partnership and sponsorship market has taken a major reputational hit with both Barcelona and Manchester City ending deals.
November 22 – The Premier League’s media rights will stay with NBC Sports in the US in a record-setting $2.7 billion deal, about $450 million per season.
November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday.
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.
November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.
November 19 – The Scottish Women’s Premier League (SWPL) has named Park’s Motor Park’s Motor Group as title sponsor for the remainder of the 2021/22 season. No value was given for the sponsorship.
November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal.
November 16 – The English Premier League is about to set a new overseas record with the sale of its United States television rights for a staggering figure of nearly $2 billion, according to a Financial Times report.
November 16 – The Premier League has agreed a multi-year extension to its Panini sticker and trading card license agreement that was first granted in 2019.
November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.