February 8 – Online car retailer Cazoo will become the main sponsor of LaLiga’s Real Sociedad from the start of next season. The deal will see the brand take the club’s front of shirt logo position.
February 8 – TEAM Marketing has retained the rights to the UEFA men’s Champions League for the rights cycle 2024-27, but has ceded media sales rights to Relevent Sports Group in the US.
February 8 – The advantage of having a large sales portfolio of big and champion (or near champion clubs) means you can slice and dice your inventory.
February 4 – Premier League Liverpool FC have signed a multi-year agreement with Vista who become the club’s Official Small Business Design & Marketing partner.
February 4 – Digital learning solutions provider Extramarks has become a regional partner of Arsenal in India, South Africa, Indonesia, and the Middle East.
February 3 – Chinese technology company Vivo has signed a two-year deal to become LaLiga first smartphone partner.
February 3 – The European Leagues association has condemned the European Parliament for what it says is a failure to enact new law that would protect the sport from digital piracy, the biggest single threat to its members’ revenues.
February 3 – AS Monaco has unveiled Purnell as the club’s official timekeeper in a deal that will run until 2025.
February 1 – Adidas has unveiled the official match ball that will be used for all knock-out rounds and the final of the 2021/22 UEFA Women’s Champions League.
January 31 – Fan token platform Socios has sued the Argentinian Football Association (AFA) for terminating their sponsorship contract.
January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.
January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.
January 27 – UAE real estate developer Aldar Properties has become Manchester City’s Official Real Estate Partner.
January 26 – Amazon Prime Video has become a shirt sponsor of Argentina’s River Plate in a one-year deal.
January 25 – The Argentine Football Association (AFA) has signed a new regional sponsorship with online bookmaker W88 who will become the official AFA sportsbook in the Asian market.