Man City sign global crypto deal with OKX
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
Football Marketing
Everton cut ties with Russian sponsors and Usmanov’s spectral presence
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
TFF plays Russian roulette with SuperLig TV rights as Digiturk questions their value
March 2 – The Turkish Football Federation are playing the ultimate game of brinkmanship over their domestic rights deal that could conceivably plummet from a high of $500 million from the last rights cycle, to just $100 million for the next.
Adidas pack their bags in Russia and drop RFU deal
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.
Belgium’s Deinze KMSK focus commercials on a gamified crypto future
March 1 – Deinze KMSK and their owners ACA Football Partners have partnered with GameFi platform Digital Entertainment Asset (DEA), the Belgian second-division club announced.
UEFA ends Gazprom sponsorship with immediate effect
March 1 – UEFA has ended its 12-year sponsorship with Russian energy giant Gazprom with immediate effect. The announcement was made on the same day that UEFA banned Russian teams from its competitions.
Cazoo adds Valencia as online car seller gears up for Spanish launch
February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.
Turkish league leaders Trabzonspor plan two NFT drops with Capital Block
February 28 – Turkish Super Lig leaders Trabzonspor has agreed with NFT consultancy Capital Block to advise on an initial two NFT ‘drops’. Capital Block also works with Galatasaray.
Schalke 04 drop Gazprom from shirt sponsorship
February 25 – German club Schalke 04 have removed Gazprom logo from the main shirt sponsorship position after Russia’s invasion of Ukraine.
Bayern target Asia with new Bangkok office
February 24 – Bayern Munich have opened an office in the Thai capital Bangkok in a bid to deepen their roots into the Asian market.
Liverpool link with Wasabi for hot cloud storage and big data push
February 24 – Premier League Liverpool are partnering with Wasabi Technologies who are becoming the club’s Official Cloud Storage Partner.
Clearing the air. Inter sign Panasonic as new sponsor partner
February 23 – Inter Milan have signed Japanese electronic brand Panasonic as the club’s new Air Quality Partner in an initial agreement that will run until the end of the season.
DC United break new crypto ground with XDC Network shirt sponsorship
February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.
Inter Milan team up with REPs for roll out of Inter Academies in the UAE
February 23 – With covid restrictions easing, Inter Milan have restarted their international academy project opening a second initiative in the UAE in Sharjah. Inter already has an academy project open in Dubai.
Turks extend TV bid deadline for SuperLig as buyer backlash keeps fees low
By Paul Nicholson
February 22 – The Turkish Football Federation is moving deep into added time with the award of the rights for its new domestic TV deal for the SuperLig.