May 18 – Germany’s Bundesliga and Bundesliga 2 clubs will receive more than €170 million from the 2023-24 season from the licensing of the global rights for stickers and trading cards, including non-fungible tokens (NFTs).
By Samindra Kunti
May 17 – La Liga has taken another big step in its bid for digital transformation by partnering with TVM, a South Korean global sports metaverse platform, in a two-and-a-half-year deal.
May 16 – US sports broadcaster Fox has secured another two seasons of neighbouring Canada’s men’s and women’s football.
May 13 – TikTok has become an official partner of the Women’s EURO 2022 in a one-event deal, following on from its partnership with the men’s EURO 2020 championship last year.
May 13 – Premier League Chelsea, still theoretically operating under a restrictive government license while the club sale to the Todd Boehly-led and Clearlake Capital-backed group is completed, has announced a £20 million shirt sleeve deal with cryptocurrency trading platform WhaleFin.
May 13 – US sportwear giant Nike is reported to have severed its 17-year sponsorship deal with Russian Premier League club Spartak Moscow after the team was ruled out of next season’s European competitions because of the Russian invasion of Ukraine.
May 12 – Blockchain-based football game TopGoal, which is targeted expansion in Asia, has agreed a strategic partnership with South Korea’s Klatyn Foundation, one of the country’s largest publicly traded technology companies.
May 12 – The Argentine FA is to launch a personalised NFT platform with streaming platform OneFootball.
May 11 – Atletico Madrid look set to replace Plus500 with cryptocurrency trading platform WhaleFin as their new main shirt sponsor from next season.
May 10 – Belgian football has expressed grave concerns over an impending ban on betting ads in the country, with Pro League CEO Lorin Parys (pictured) demanding urgent talks to prevent clubs from losing a major revenue stream.
May 9 – Serie A has further embraced new sports video technology via a three-year deal with WSC Sports that will create real-time highlights.
May 9 – Indian tire manufacturer BKT has renewed its global sponsorship with LaLiga for a new three-year term which will run until the end of the 2024/2025 season.
May 6 – It is estimated that football has over 3.5 billion fans around the world. It’s no surprise that it’s also one of the most popular sports to bet on.
May 5 – Blockchain platform Socios has signed a league-level deal with Major League Soccer, making further strides into US sports.
May 5 – African financial services platform Mukuru has secured the sleeve sponsorship of Crystal Palace in the Premier League and a naming rights deal for the top Malawi Super League Team, The Mighty Wanderers FC.