Madrid, September 13 – Spain’s LaLiga via StadioPlus have teamed with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.
September 12 – Real Madrid have added another three seasons to their sponsorship with Nivea Men, taking the partnership through to 2025.
September 12 – Football Manager, the cult football management simulation video game, will include UEFA’s club competitions for the first time in the 2023 edition.
September 9 – Online betting and gaming business LeoVegas Group has become a regional partner of `Manchester City in Europe and Canada.
September 7 – Manchester United have extended their relationship with wellness technology company, Therabody into a global partnership.
September 8 – AS Monaco are partnering with charity Peace and Sport whose logo will appear on the back of the club’s first team’s shirts in European Cup matches.
September 7 – Streaming giant DAZN has acquired the rights to Spain’s women’s Primera Division in a €35 million global, five-season deal.
September 7 – FIFA has released plans for its new-look World Cup fan park – FIFA Fan Festival – that will rolled at Qatar 2022 in Al Bidda Park, Doha, and in 2023 at venues across Australia and New Zealand.
September 6 – Spain’s LaLiga has agreed a pathway to a 15-year joint venture with Dubai-based Galaxy Racer (GXR),that is aimed to accelerate presence across the Middle East and North Africa (MENA) region and Indian subcontinent, targeting €3 billion in revenue over the period.
September 6 – Football Australia have renewed confectionery brand Cadbury as an Official Partner of the national women’s team, the CommBank Matildas, for a further four-years until 2026 – taking them through the home hosting of the women’s World Cup.
September 5 – Turkish Airlines has become a UEFA’s Champions League partner in a one-season deal that will culminate with the final in Istanbul.
September 4 – FIFA will launch its range of official digital collectibles later this month, starting with a series of World Cup ‘moments’ from the men’s and women’s finals.
September 2 – Adidas has unveiled the kits for the five national teams it sponsors – Argentina, Germany, Japan, Mexico and Spain – that will be worn at the World Cup later this year in Qatar.
September 2 – Manchester City have extended their partnership with youth sports tour provider Inspiresport for a further unspecified term but to now include the North American market.
September 1 – After a gap of two seasons, Germany’s Bundesliga will return to beIN Sports screens in a three-year deal starting this weekend.