Starling banks on growth of Southampton Women with shirt sponsorship
October 27 – Starling Bank has signed on as the official principal partner for Southampton Women’s team for the 2022-2023 season.
Football Marketing
Udinese launches $UDI Fan Tokens today, priced €2
October 26 – Serie A’s Udinese is today launching its official Fan Token $UDI through the Socios.com platform with the sale opening at 1pm (CET).
EBU saves FIFA’s blushes with 28-country deal for WWC2023, but Europe’s big markets still holding out
October 25 – While FIFA is demanding that broadcasters in Europe’s biggest TV markets in the UK, Germany, Italy, France and Spain massively increase their offers for broadcast rights to the 2023 Women’s World Cup in Australia/New Zealand, the world governing body has agreed a deal with the European Broadcasting Union (EBU) for 28 of the continent’s smaller TV territories.
Carlsberg takes ownership of CPL and Canada Soccer beer sponsorships
October 21 – Carlsberg has become the Official Beer and Non-Alcoholic Beer of Canada Soccer and the Canadian Premier League in a multi-year deal.
Inter Milan agree one season store deal on eBay platform
October 19 – eBay has become the Official Marketplace of Inter Milan in a one-season deal for the 2022/23 season.
UEFA Women’s Football signs EA Sports as 9th partner
Emirates renews Real Madrid shirt sponsorship with 4-year, €70m deal
October 18 – UAE flag carrier Emirates has renewed as Real Madrid’s main shirt sponsor in a four-season deal that will run through to 2026to remain Spanish soccer giants’ main shirt sponsor until 2026.
Adidas makes peace with Moroccans over Algerian kit design
October 17 – German sportswear giant Adidas says a row with Morocco over a controversial new Algerian kit has been resolved, and that it regretted the controversy.
‘Hand of God’ ball to fetch £2.5m+ at auction
October 14 – The ball used by Diego Maradona to score his notorious ‘Hand of God’ goal against England in the 1986 World Cup quarterfinal has been put up for auction by the Tunisian referee who was in charge of the game and missed the most infamous handball in history.
Spurs searching for £22m+ stadium rights naming deal with Google
October 13 – English Premier League Tottenham Hotspur are reported to have held talks with Google about a potential sponsorship of their £1 billion state-of-the-art stadium.
FIFA taps into local talent to launch art project around World Cup Trophy tour
FIFA is collaborating with eight leading artists to showcase a new ‘Spotlight: Your Dreams’ campaign ahead of the Qatar 2022 World Cup.
FIFA World makes metaverse debut on Roblox platform in multi-year deal
October 12 – FIFA has opened the doors to it metaverse real estate with FIFA World debuting on the 50-million user Roblox platform.
Sportradar and Genius Sports settle divisive Premier League data collection dispute out of court
October 12 – The bitter on-going litigation between Sportradar and Genius Sports has been resolved after the case was adjourned when it looked like the two sides could find an out-of-court settlement.
Budweiser to roll out FIFA Fan Festival to six cities worldwide
October 11 – While French cities are banning outdoor communal viewing of the World Cup from Qatar in public places from Paris to Marseilles over concerns of rights violations of migrant workers, other cities around the world are proving less judgemental.
Engelbert Strauss tries EURO 2024 for size
October 9 – Workwear brand Engelbert Strauss has expanded its sponsorships at UEFA to become the official workwear partner of the men’s Euros 2024 in Germany.