June 11 – The Croatian Football Federation has signed a sponsorship agreement with Naturalis whose Cetina mineral water brand becomes the official water of the Croatian Football Federation and its national football team.
June 10 – The English Premier League (EPL) is preparing to bring its international broadcast operations in-house, announcing that its new media production hub — Premier League Studios — will be based at Olympia London from 2026, marking a major strategic shift as its long-standing partnership with IMG draws to a close.
June 10 – New US National Women’s Soccer League (NWSL) franchise Boston Legacy FC have faced numerous challenges before even kicking a ball.
June 10 – Soccerex has announced it will hold its US event in Miami November 11–13, 2025 at the Miami Beach Convention Center.
June 9 – Chinese smartphone manufacturer TECNO has extended its partnership with the Confederation of African Football (CAF), for the next two editions of the TotalEnergies Africa Cup of Nations (AFCON), set for Morocco in 2025 and the tri-nation hosting in Kenya, Uganda, and Tanzania in 2027.
June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
June 9 – The Albanian Football Federation (FSHF) has agreed a sponsorship including naming rights for its National Stadium in Tirana with airline Air Albania Stadium.
June 6 – Space: the final frontier. And apparently, the next logical destination for Atlético Madrid’s membership drive given their lack of silverware this season.
June 6 – The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s national team in a “multi-year” deal.
June 6 – England’s match officials will be decked out in Puma kit following a multi-year deal agreed between the sportswear giant and the Professional Game Match Officials (PGMOL).
June 4 – The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor of the Bulgarian men’s and women’s national teams. Efbet will also receive naming rights to the national team training base, which will be renamed the efbet National Football Base.
June 3 – Real Madrid have continued to demonstrate their almost unmatched commercial pull – despite going trophyless this season – by securing a three-year sponsorship agreement with leading corporate payment company Corpay.
June 3 – Two global spheres collided at the UEFA Champions League Final in Munich as A-List celebrities flocked to the German city to watch the pinnacle of club football in Europe.
June 2 – Another week, another “game-changing partnership” at Arsenal. This time it’s TCL – the TV people – getting promoted from regional sponsor to ‘Official Global Consumer Electronics Partner’.
May 30 – Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone brand for the Club World Cup.