June 19 – Atlético Madrid have pitched up in the City of Angels with “Casa Atleti,” a multi-day brand circus that’s part retail therapy, part fan festival, and cleverly designed to separate Americans from their hard-earned dollars while competing in the FIFA Club World Cup.
June 19 – Paris Saint-Germain (PSG) have once again mixed football, fashion, and music. The French giants have teamed up with singing superstar The Weeknd and his XO brand, this time with a glitzy “Beyond Limits. Beyond Borders” campaign that’s got the City of Angels, Los Angeles written all over it.
June 18 – Premier League West Ham United have renewed their long-standing partnership with Corpay, signing a multi-year extension that will see the collaboration enter its eighth year.
June 18 – Paris Saint-Germain has deepened its creative partnership with Canadian music artist The Weeknd and his brand XO, launching the ‘Beyond Limits. Beyond Borders.’campaign with a focus on Los Angeles – where the European Champions will play two of their Club World Cup group games.
June 17 – FIFA has added online betting firm Betano as a regional sponsor for the Club World Cup, reigniting a previous partnership from the Qatar 2022 World Cup as the governing body ramps up commercial activity around its expanded and controversial club tournament, even after it has already begun.
June 17 – Robbie Williams has been unveiled as FIFA’s latest Music Ambassador, headlining the start of the new-look Club World Cup with his official tournament track, Desire.
June 17 – The Asian Football Confederation (AFC) has signed a five-year scouting rights agreement with Hudl, making its competitions and player data available on the Wyscout platform in a move aimed at enhancing global exposure and analytical capabilities.
June 17 – Everton have named Seat Unique as a founding partner of the soon-to-open Hill Dickinson Stadium, securing the company as their Official Match-by-Match Premium Ticketing Partner.
June 17 – The worlds of fashion and football are intertwined, natural partners in an ever-expanding global market that provides economic delights for both parties.
June 16 – FIFA has handed control of its struggling FIFA+ digital streaming platform to DAZN, in a new long-term partnership that will see the sports streaming service operate and develop the product globally, announced on Saturday.
June 15 – Bulgarian online bookmaker Mr Bit has taken the naming rights to the country’s second tier professional league.
June 13 – Real Madrid and Barcelona remain unmatched in football’s global digital reach, topping the latest social media rankings published by the CIES Football Observatory this week, tracking the 100 most-followed clubs across X, Instagram, Facebook, TikTok, and YouTube.
June 13 – Oscar-winning director Spike Lee has swapped his courtside seats at Madison Square Garden for the San Siro, linking up with Inter Milan for a slick new campaign that’s designed to make Americans fall in love with one of Italy’s great names.
June 11 – Inter Milan has signed a wide-reaching partnership with Fanatics that will see the US-based e-commerce giant take control of the club’s global merchandise operations.
June 11 – Premier League Liverpool have signed a five-year retail partnership with Japanese fashion group Baycrew’s, aimed at growing the club’s retail and merchandise presence in Japan and the wider Asia-Pacific region.