DFB betting partner Interwetten stops making markets in German amateur football
October 16 – Germany-based bookmaker Interwetten, a partner of the DFB, has stopped offering betting markets for all amateur matches in the country.
Football Marketing
Aussie A-League adds Opta Search and Opta Stream to Stats perform data deal
October 15 – The Aussie A-League has extended its official media data partnership with Stats Perform, which will see the addition of Opta Search and Opta Stream, as the league looks to unlock new sponsor inventory and deepen engagement for fans of its men’s and women’s competitions.
Man City renew Japanese regional sponsor Abeam Consulting
October 15 – Premier League holders Manchester City have announced a renewal of their regional partnership with Tokyo-based Abeam Consulting.
Nottingham Forest’s sweet deal
October 15 – British confectionery brand Swizzels has teamed up with Nottingham Forest for the 2023/24 Premier League season, delivering a sweet experience for fans at The City Ground.
Boost Mobile connects for second year of Aussie league sponsorship
October 11 – The Australian Professional Leagues (APL) has extended its partnership with Boost Mobile, solidifying the telco brand as an Official Partner for both the Isuzu UTE A-League Men’s and the Ninja A-League Women’s competitions.
Fenerbahce sign shirt back deal with Ergünler Logistics for women’s team
October 11 – Turkey’s Fenerbahçe has signed a sponsorship deal with Ergünler Logistics for the 2024/2025 season that will see the logistics company’s logo placed on the back of the Fenerbahçe women’s team shirts.
LaLiga expands Saudi links with 3-year Riyadh Season sponsorship
October 10 – LaLiga has announced a three-season commercial partnership with Saudi Arabia’s Riyadh Season – a series of entertainment, cultural, and sporting events held in the kingdom’s capital of Riyadh – become an official sponsor of Spain’s top football division until 2027.
Merkur puts its money on Bundesliga Table Football
October 10 – German gambling company Merkur Group has been named the main sponsor of the Table Football Bundesliga final.
Riyadh Air lands naming rights for Atletico Madrid’s Metropolitano Stadium
October 10 – The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name. For the remainder of this season and until the end of the 2032-33 season, the venue will be known as the Riyadh Air Metropolitan.
Belgian Pro League invests in major data ecosystem to support clubs
October 9 – The Belgian Pro League has announced a series of major technological investments aimed at boosting its position in European football, with innovations focused on semi-automated offside technology, advanced data collection across all levels of the game, and precision limb-tracking.
Carling agree 3-year deal with SPFL
October 8 – The Scottish Premier Football League (SPFL) has signed a three-year deal with Carling which will make it the official beer of the SPFL until the end of the 2026/27 season, subject to extension.
Real Madrid sign betting site VERSUSbet in 2-year European deal
October 8 – Real Madrid has signed a two-year partnership with VERSUSbet, the sports betting and online casino brand owned by Grupo Orenes.
Wolves, beached in the EPL, home in on Visit Lauderdale as destination partner
October 8 – As a second hurricane barrels towards Florida, Wolverhampton Wanderers in timing that resembles their current Premier League form, have officially named ‘Visit Lauderdale’ as their destination partner for 2024/25.
TIM exits Serie A but dials in Milan double with Inter sponsorship added to AC Milan deal
October 7 – Reigning Serie A Champions Inter Milan have announced a new partnership with TIM, which will see the broadcast provider become the club’s Official Telco Partner.
Man City steps up its Stairmedia LED ad partnership
October 4 – Premier League holders Manchester City have announced a new partnership with Stairmedia that will increase advertising opportunities for potential partners.