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Football Marketing

Etihad quick to land naming rights for NYCFC’s new Willets Point stadium

November 22 – New York City FC’s 25,000-capacity new stadium, scheduled to be completed before the start of the 2027 season, will be named Etihad Park under a 20-year agreement announced Thursday with Etihad Airways, the national airline of the United Arab Emirates.

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Football Marketing

Fallen stars: Fenerbahce drop Puma for Adidas after Galatasary-fuelled dispute

November 22 – Fenerbahce are swapping Puma for a five-year deal with Adidas after a dispute with Puma who had opted to prioritise their deal with Galatasary in the Turkish market.

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Digital platforms

Her Game Too and EA Sports partner to make game more inclusive

November 22 – Her Game Too has partnered with EA Sports to launch an initiative aimed at introducing women and girls to live football matches for the first time.

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Football Marketing

EFL Trophy becomes Vertu Trophy as Bristol Street Motors rebrands

November 22 – The naming rights to the EFL Trophy, currently called the Bristol Street Motors Trophy, have been rebranded to the Vertu Trophy with immediate effect.

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Football Marketing

Vredestein takes sleeve position on AS Monaco shirt for rest of season

November 21 – AS Monaco have unveiled a new partnership with Apollo Tyres, which will see its premium tyre brand Vredestein feature on the club’s jersey sleeve for all Ligue 1 matches during the 2024-25 season.

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Football Marketing

Albanian FA opens tender for national stadium’s naming rights

November 20 – The Albanian Football Federation (FSHF) has opened tenders for the main sponsorship of the country’s national stadium in Tirana, currently called the Air Albania Stadium.

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Football Marketing

Dortmund fans renew calls to withdraw from Rheinmetall sponsorship

November 19 – Ahead of the club’s general annual meeting this weekend, Borussia Dortmund fans have called on their club to end the sponsorship deal with arms manufacturer Rheinmetall. 

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Football Marketing

Werder Bremen join X-odus from social media platform citing its dangerous ‘radicalisation’

November 19 – Following in the footsteps of St Pauli, Werder Bremen have become the second Bundesliga club to depart X for Bluesky, calling out the “recent radicalisation” of the social media platform formerly known as Twitter. 

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Football Marketing

St Louis City plugs in Energizer with stadium naming rights deal

November 19 – St. Louis City SC has announced a naming-rights agreement with global battery manufacturer Energizer for its new football-specific stadium, which will now be called Energizer Park. 

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Sponsorship

Betfair renew Cruzeiro sponsorship in record deal

November 19 – Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season, marking the highest value deal in the history of the Minas Gerais club.

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Broadcast

Showtime for Rooney at Plymouth Argyle

November 19 – Wayne Rooney is no stranger to having cameras follow his every move, and that is set to continue as the former England and Manchester United star, will participate in a fly-on-the-wall documentary.

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Football Marketing

Brave new Real Madrid World opens in Dubai

November 15 – Move over Disneyland because Real Madrid in conjunction with Dubai Parks and Resorts has just unveiled Real Madrid World (RMW).

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Premier League

Nemiroff adds West Ham to vodka brand’s growing Premier League sponsorships

November 15 – West Ham United have signed a multi-year partnership with Ukrainian Vodka brand Nemiroff, who become the club’s new Official Vodka Partner.

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Football Marketing

German cult club St Pauli quits ‘toxic’ X to switch to Bluesky platform

November 15 – German club St. Pauli has announced it is leaving social media platform X, saying it has become a “hate machine” that could influence upcoming German elections.

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Football Marketing

Turkish FA swaps health sponsor to Medicana

November 14 – The Turkish Football Federation (TFF) has changed its official health sponsor Acıbadem to Medicana Health Group in a three-year deal that will cover all national teams, including the country’s age group teams.

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