Synot Tip bets on Sparta Prague with new deal
By Jaroslaw Adamowski
July 6 – Czech betting operator Synot Tip has signed a sponsorship deal with Sparta Prague. The company will become the club’s main sponsor until at least 2017.
Football Marketing
Nissan adds Swiss Football League to sponsorship roster
By David Owen
July 6 – Nissan, the Japanese carmaker, has signed up as official sponsor of the Swiss Football League, in a deal that will give the brand visibility at all live TV games this season.
PepsiCo ends long term MLS deal but opens with New York City new boys
July 3 – New York City FC has added PepsiCo to its burgeoning list of partners, who will now serve as the club’s exclusive partner for carbonated soft drinks, bottled water, iced tea, potato chips and salty snacks. NYC FC in its inaugural season has already become one of the league’s most visible clubs.
Lyoness inks €1.8m sponsor deal with Rapid Wien
By Jaroslaw Adamowski
June 29 – Global shopping brand Lyoness has signed a contract to become the main sponsor of Rapid Wien. The company will serve as the Austrian side’s main sponsor, starting in the 2015/2016 season, for a five-year period under a deal worth some €1.8 million per year, Rapid said.
EBU picks up EURO2016 broadcast rights for 26 countries
By Samindra Kunti
June 26 – The European Broadcasting Union (EBU), the alliance of free-to-air European broadcasters, has struck an agreement with UEFA for the exclusive broadcast rights for EURO2016 across 26 European territories.
Notts County: Oldest club in world cuts its biggest sponsor deal ever
By Paul Nicholson
June 25 – 153-year old Notts County, the world’s oldest professional club, has landed the biggest sponsorship deal in the club’s history with betting and gaming giant Ladbrokes.
Chelsea land Delta renewal as Turkish Airlines take flight
By Mark Baber
June 25 – Delta Air Lines has agreed a new three-year deal with Chelsea as the club’s official airline sponsor, putting the final nails in the coffin of the long rumoured Turkish Airlines tie-up.
BetVictor puts money on Chelsea to build new accounts and brand
June 24 – Premier League champions Chelsea have announced Gibraltar based sports betting firm BetVictor as their global betting and gaming partner.
Spurs launch new mobile app globally
June 23 – English Premier League club Tottenham Hotspur has launched a new club app – Spurs Go – which will provide on demand video as well as the club’s Match Centre and social hub.
New Balance kicks on with new boots and Porto kit launch
June 22 – New Balance has continued its football expansion with the launch of the new 2015/16 FC Porto home kit as well as the global debut of the clothing company’s first football boots, the Visaro.
Man Utd crash through 100m social connections barrier
By Paul Nicholson
June 22 – Premier League social media giants Manchester United have broken yet another record, storming through the 100 million connections threshold when all accounts are aggregated.
Can the PL new boys slay the Man Utd, Chelsea and Arsenal twitter giants?
By Paul Nicholson
June 20 – Will the Premier League new boys have their work cut out in the Twitter rankings in the same way that they will have to battle for points for Premiership position, and most likely survival?
Romanian federation secures Telekom as new lead sponsor
By Jaroslaw Adamowski
June 19 – Romania’s football federation FRF has inked a contract with local telecommunications company Telekom Romania which will become the main sponsor of the country’s national team.
Video-led gambling service targets females with new user interface
June 16 – Digital developer Chroma Sports has built a new user interface for the launch of new TV and online gambling service Win Cash Live.
Baskin-Robbins activate Liverpool deal with Indonesia promo
By Tom Parsons
June 12 – The largest chain of ice-cream specialty shops, Baskin-Robbins, are giving Liverpool fans in Indonesia the chance of a lifetime this summer to celebrate the Merseyside club visiting Southeast Asia on their pre-season tour.