December 4 – While Manchester City’s holding company City Football group has been making headlines signing up a $400 million shareholder to boost the group’s expansion into China, the company’s prime asset has been deepening its links with its domestic fans via an integrated marketing deal with a travel partner.
December 4 – Manchester United is again using its MUTV channel to drive the club’s brand and commercial presence into international markets. Last week it announced a distribution deal into Indonesia, this week it unveiled a partnership with telecoms giant Cable and Wireless Communications for the Caribbean.
By Mark Baber
December 3 – With UK television regulator Ofcom’s review of the issue likely to drag on for months, Virgin Media’s chief executive Tom Mockridge has stepped up the campaign for 3pm Saturday kick-offs to be televised with a blog post on the Virgin Media site and briefing for sports journalists.
November 30 – Manchester United has expanded its TV footprint into Indonesia with a multi-platform deal via SuperSoccer to distribute the channel for the first time in the country.
November 27 – Chelsea have signed Thai energy drink company Carabao as a new principal partner and their first official training wear partner in a multi-year deal estimated at £30 million.
November 27 – Liverpool, frequently derided by local Evertonian rivals for having its match day support flown in from Scandinavia, has launched a new community initiative with its first LFC Foundation Day to support the Club’s official charity.
By Mark Baber
November 27 – Danone’s one-season sponsorship of La Liga taking them to the end of the 2015-16 campaign, has been confirmed. The deal will see the food and dairy products company become an official supplier of Spain’s top two leagues.
By Samindra Kunti
November 26 – French Ligue 1 side Olympique de Marseille have partnered with video messaging application Snapchat in a bid to up their social media presence.
By Samindra Kunti
November 23 – UEFA have announced France’s national postal service La Poste as the official operator for postal, parcel and express delivery services for UEFA EURO 2016.
By Paul Nicholson
November 23 – A new betting platform with a social twist has launched offering punters access to what the tipsters are recommending, as well as the ability to share their own tips and go head-to-head with friends to see who is the biggest winner each week.
November 20 – Daily fantasy football platform Oulala.com, which launched its first English language game last month, has secured its first partnership with a Premier League club becoming the Official Fantasy Football Partner of high flying Leicester City.
November 19 – Premier League club Liverpool have ramped up their Christmas merchandise programme with the launch of what is calling its ‘Signature Collection’ – a limited edition selection of garments and luxury leather accessories.
November 18 – Liverpool have teamed up with club sponsor Standard Chartered to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS day on 1 December 1.
By Mark Baber
November 18 – German discount supermarket chain Lidl, which has been rapidly expanding its operations in the UK, has signed partnership deals with The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a major deal that lasts until 2018.
November 17 – Premier League Liverpool have broken the 5 million Twitter follower barrier and are celebrating with a competition for fans to be become the club’s new number 5 for one game only.