July 20 – Asian sponsors for Premier League clubs have generally been from the betting industry unless local sponsors. Crystal Palace have expanded away from the betting sponsor focus with a global partnership with Hong Kong logistics brand Royale International.
July 19 – Nearly £450,000 of taxpayers’ money has been spent trying to find a sponsor for West Ham United’s London Stadium, formerly the capital’s Olympic stadium, according to reports.
July 18 – Brazil won the World Cup of Social Media with more than 193 million interactions on Instagram, according to data technology specialists Primetag. Across the whole World Cup there were more than 990 million interactions generated by the content on the platform.
July 17 – Twitter, which has ruthlessly axed hundreds of football accounts without explanation or recourse to appeal, has broadcast its first full match live with a team from Italy’s Serie A.
July 17 – Premier League Arsenal look set to lose their recently announced sponsorship by Chinese electric vehicle makers BYD. The club appear to have been caught in a suspected sponsorship fraud after the carmaker announced that a suspect had been arrested for securing fraudulent deals.
By Paul Nicholson
July 16 – Saudi Arabia quickly responded to FIFA’s statement that it was to take legal action in Saudi Arabia against pirate television channel beoutQ that broadcast every match of the World Cup in Russia illegally to the kingdom, saying that it welcomed the FIFA action.
July 16 – Premier League West Ham United is swapping its MRF Tires sleeve sponsor for financial services firm Bassett & Gold. No term or value was given for the deal that sees an expanded sponsorship package than the previous one-year deal with MRF.
By Paul Nicholson
July 13 – French champions Paris Saint-Germain have signed a three-season official partnership with French motor manufacturer Renault.
By Paul Nicholson
July 12 – FIFA has stepped back into the beoutQ piracy debate ‘urging’ Saudi Arabia to support efforts to stop the copyright theft taking place in the country and saying that it will take legal action in Saudi Arabia to protect its rights.
July 12 – US brand Kohler has become a global partner of Manchester United in a multi-year partnership that will see the company take the club’s sleeve branding.
July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.
July 11 – Online bookmaker Betway, which has just added two top-tier LaLiga clubs to its sponsorship roster, has now signed its first Italian club, AS Roma.
July 11 – Manchester City have announced a global multi-year partnership with water technology company Xylem. The company will also partner with Man City’s sister club New York City FC and the Manchester City women’s team.
July 10 – Reports are that Facebook has snapped up its second major European league with a live TV rights deal with LaLiga for the Indian subcontinent.
By David Owen
July 10 – Belgium will try to keep the Adidas flag flying at Russia 2018 in St Petersburg tonight.