August 30- Polish online currency exchange and money transfer company, Conotoxia, has secured a four-year partnership with the Wales football team, its first in the UK.
August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.
August 28 – With betting sponsorships currently scheduled to be outlawed in Italy in January, the Italian Football Federation (FIGC) has moved to open up new commercial opportunities for its clubs, allowing sleeve sponsorship position for the first time.
August 28 – With the addition of Premier League Liverpool and the Bundesliga’s FC Schalke, and UEFA Supercup Champions, Atletico Madrid from LaLiga, tyre manufacturer Falken has taken to 21 the number of clubs it has secured official marketing partnerships with in Europe.
August 28 – Revered by Egyptian fans, Liverpool’s Mohamed Salah has revived a dispute with his native country’s FA, accusing them of ignoring complaints over an image rights issue.
August 24 – Real Madrid are the most popular club worldwide based on search data, far outstripping their city rivals Athletic Madrid who were the second place Spanish team, and arch rivals Barcelona who were the third based.
August 24 – Premier League Leicester City have taken a step toward the blockchain technology business announcing a global partnership with FansUnite Entertainment. Fans Unite becomes the club’s first Official Blockchain Sports Data Partner.
August 22 – Saudi Arabian pirate broadcaster beoutQ is showing no signs of easing up on its copyright theft, stealing every match of the round two of the new Premier League season for broadcast into Saudi Arabia and the Middle East.
August 22 – The English Football League (EFL) is halfway through its first midweek round of EFL fixtures to be streamed in the UK and Ireland. 31 games across the Sky Bet Championship, Sky Bet League One and Sky Bet League Two will have been live-streamed by the end of tonight’s matches.
August 22 – Premier League Liverpool Football Club has agreed with Levi’s to become the club’s first Official Denim partner. No term or value was given for the deal.
August 21 – Online trading platform eToro, is using Bitcoin to pay for its sponsorship partnerships with seven Premier League clubs, the first time a club sponsor has paid for marketing inventory using cryptocurrency.
August 21 – Premier League champions Manchester City have extended their partnership with robotics company UBTECH. The deal, first signed in 2016, sees the robot maker designated as the Club’s Official Robot Partner.
By Paul Nicholson
August 20 – The Saudi Arabian competition authority has today released a ruling that bans Qatari-based broadcaster beIN Sport from transmitting into the kingdom. The cancelling of the beIN Sport license means that the only way to view top level international football in Saudi Arabia will be illegally via the pirate channel beoutQ.
August 20 – In what is probably the shortest shirt sponsorship deal in Serie A history, online bookmaker Marathonbet has agreed with SS Lazio to take the club’s premium sponsorship position in a deal that will terminate in January 2019.
August 20 -. Online bookmaker bwin has strengthened its brand positioning in Germany across the top three tiers of the German league game becoming the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden in the 2.Bundesliga.