May 24 – Bayern Munich, having celebrated their seventh consecutive Bundesliga title with five-litre flagons of Paulaner beer on the pitch, have decided they want more and extended their partnership through to 2026 with the Munich-based brewer.
May 24 – Referees and their assistants at next week’s Europa League final will have smart new kit to wear under a new deal signed between Macron and UEFA.
May 23 – Premier League Champions Manchester City have extended their partnership with Wega, the club’s Official Acoustic Contactless Secured Card Payment Partner.
May 23 – Champions League finalists Liverpool have added five years to their Carlsberg partnership that will take them through to the end of the 2023/24 season.
By Paul Nicholson
May 22 – Italian competition regulators have ruled that Serie A missed out on international broadcast revenue because agents MP & Silva, B4 Capital and IMG fixed the acquisition price of the rights from the league over three rights cycles from 2008 to 2017.
May 22 – The Spanish Football Federation (RFEF) have moved to end their kit supply deal with German sportswear giant Adidas seven years early.
May 22 – Mastercard is moving swiftly into the top tier of the women’s club football market in Europe announcing a second team sponsorship in two days.
May 21 – Arsenal’s women’s team, just crowned as Women’s Super League (WSL) champions, have unveiled Mastercard as their first major Official Partner. No value or term was given for the deal.
May 21 – The Football Association of Wales (FAW) has agreed a three-year partnership with MG Motor UK to become its Official Vehicle Partner.
May 21 – Championship club Aston Villa, who play-off against Derby County for a return to the Premier League May 27, have announced Kappa as their kit supplier for the 2019/20 season.
May 20 – Germany’s Bundesliga has extended its official match ball deal with Derbystar, now taking the partnership through to the end of the 2021-22 season.
May 17 – beIN Sports, at loggerheads in Asia over its pan-regional broadcast rights deal, has expanded its portfolio of South American rights with the addition of this year’s Copa América.
By Paul Nicholson
May 14 – The Asian Football Confederation (AFC) has said that it has not cancelled its TV rights agreement with beIN Sports and that the broadcaster, it said in a statement, “remains a valued commercial partner of the AFC”.
May 14 – Major League Soccer (MLS) has opened up a new broadcast content channel with the announcement of the launch on the Pluto TV free streaming service of its own channel (Ch. 203).
May 14 – hard on the heels of the club renewing the sponsorship of Virgin media for is sleeve position, Premier League Southampton have announced new Chinese media business LD Sports as its main shirt sponsor.