Turkish Airlines land on River Plate with $15m shirt deal
August 2 – Argentina giants River Plate will carry Turkish Airlines as their new shirt sponsor in a three-year deal reportedly worth $15 million.
Football Marketing
Southampton renew eToro trading platform for a second season
August 2 – Premier League Southampton have extended their one-season deal with trading platform eToro for the 2019/20 season.
Juve’s Agnelli counters Korean claims that club broke contract over Ronaldo no-show
August 1 – Juventus chairman Andrea Agnelli has rejected allegations that the Italian champions broke contract terms when Cristiano Ronaldo failed to feature in a pre-season friendly against the K League All Stars in Seoul last week.
LaLiga’s failure to secure UK TV deal reflects wider broadcast and schedule uncertainty
August 1 – La Liga has not found a home for its broadcasting rights in the UK and Ireland for the 2019/20 season, leaving the big kick off in August in doubt for fans across the UK.
Football’s united condemnation of beoutQ demands Saudis stop supporting TV theft
By Paul Nicholson
July 31 – Football’s most powerful governing bodies and rights holders have issued the largest combined statement to date condemning the theft of their broadcast rights by pirate broadcaster beoutQ and “requesting” the Saudi Arabian (KSA) government to immediately take “swift and decisive” action.
Korean fans demand money back after Ronaldo refuses to play against K-League All Stars
July 31 – Angry South Korean fans are seeking compensation after Cristiano Ronaldo stayed on the bench during a Juventus pre-season friendly in Seoul despite being contracted to appear.
Ronaldo tops Instagram rich list with $975K per post earning potential
July 31 – Portugal and Juventus star Cristiano Ronaldo is sport’s top earner on social media, according to new analysis by analytics firm HopperHQ.
OGC Nice debuts Ineos sponsorship as Ratcliffe closes in on €100m buy
July 31 – Supporters of Cardiff City and Welsh cyclist Geraint Thomas on the closing stages of the Tour de France last weekend, would have seen further inroads into the sports business by Ineos who debuted their shirt sponsorship of OGC Nice last weekend in a friendly in the Welsh capital.
Inter expand Academy programme with Uruguayan site
July 30 – Inter Milan has added a new country to its Inter Academy outreach, opening up in Uruguay’s capital city Montevideo. The opening coincides with the arrival of central defender Diego Godin at the club from Atletico Madrid.
Betway punts on PSG’s esports team to drive deeper into gaming markets
July 30 – The PSG brand push into the esports arena has now seen the PSG.LGD partnership secure a reported six-figure shirt sponsorship deal with online bookmaker Betway for its Dota 2 team.
Hazard scores cover of EA Sport’s FIFA 20 game
July 29 – Eden Hazard has scored his first hattrick with Real Madrid, featuring on the cover of EA Sports FIFA game for the third time.
Indian beer brand Kingsfisher makes Premier League debut with the Saints
July 29 – Leading Indian beer brand Kingfisher has made its first foray into Premier League football becoming the Official Beer partner of Southampton in what is described as a “multi-year” deal.
StormGain take Newcastle United sleeve patch in one-season deal
July 29 – Premier League Newcastle United have struck a deal with cryptocurrency trading platform StormGain for their sleeve sponsorship for the 2019/20 season.
AIA stays front and centre with Spurs in renewed 8-year £320m deal
July 26 – Premier League Tottenham Hotspur have renewed their partnership with principal partners AIA Group Limited (AIA), in a deal reportedly lifting the value of the sponsorship by £5 million to £40 million a year.
Welsh secure JD as league title sponsor for 7 years and rebrand with Cymru name
July 25 – The Welsh FA (FAW) has announced a new seven-year title sponsorship deal for the top tiers of its domestic league and a rebranding of the competitions embracing the country’s Welsh-language name – Cymru – in the title.