Man City add Gacha partner Superbloke to sponsor line-up
August 27 – Manchester City have added a new gaming partner in Asia with Superbloke becoming the Club’s Official Blockchain-Based Gacha Partner for its ‘FC Superstars’ online game.
Football Marketing
Man City up-sells QNET partnership through to 2024
August 23 – Manchester City’s Official Direct Selling company QNET is renewing its sponsorship through to 2024 in a deal that will mark 10 years of partnership.
Trashing Twitter: Neville says it is time football sent a message to social media giants
August 21 – Former England international Phil Neville has called for the football community to “send a powerful message” and boycott social media for six months in response to the rise in racist abuse of players.
Twitter’s racist hattrick: Pogba penalty miss sparks social media abuse
August 20 – Manchester United midfielder Paul Pogba has become the third player in a week to be the subject of racist abuse on social media in England after missing a penalty.
AC Milan’s digital push sees launch of mobile app with Cesena friendly
August 20 – AC Milan launched their mobile app with the a live stream of their pre-season friendly against Cesena last Saturday with dual language commentary in Italian and English.
Bookies back Lechia and Bochum in last minute sponsorship deals
August 20 – Online betting firms are mopping up last minute club sponsorships as the European season kicks off with French bookmaker Betclic partnering with Poland’s Lechia Gdansk, and VfL Bochum 1848 of the 2. Bundesliga becoming the first German betting partner of Stockholm based operator LeoVegas.
Real Betis exchanges Green Earth for easyMarkets as short sponsor
August 20 – LaLiga’s Real Betis has secured a three-year shirt sponsorship with foreign exchange broker easyMarkets, who take over from Green Earth, an environmentally-friendly cryptocurrency company.
ESPN digs deeper into women’s game with global rights for NWSL
August 19 – The US women’s national team may hold the attention and hearts of the nation but their women’s professional league has never enjoyed anything like the same profile. A new deal with ESPN could be a step towards changing that.
Adidas turns 70 and enters new Arena
By David Owen
August 19 – Sporting goods group Adidas has marked the opening of the latest phase of its €1 billion headquarters complex in Germany in the month of the 70th anniversary of its foundation.
Kumho expands club deals with Bayer Leverkusen addition
August 16 – Bayer 04 Leverkusen has signed Kumho Tyre has the club’s official tyre partner in a deal that will its logo on the club’s sleeve as part of a wide ranging sponsorship package.
Arsenal extend WorldRemit deal and Future Stars coach training opportunity
August 15 – Premier League Arsenal have extended their deal with their Official Online Money Transfer partner WorldRemit in an agreement understood to be for another two years.
Real Salt Lake sack Petke for homophobic rant at Leagues Cup
August 14 – The head coach of an MLS team has been sacked for using profane homophobic language.
Bielsa’s bucket breaks the ice for Leeds United with US e-commerce giant Wish
August 13 – Ambitious Championship club Leeds United have secured US e-commerce platform Wish as the club’s Official Presenting Partner for the 2019/20 season.
EA Sports extends PSG deal to 2024 with added content proposition
August 13 – Paris Saint-Germain have renewed their partnership with video game developer EA Sports that will see new club features and enhanced PSG graphics introduced for the FIFA 20 game launching next month.
19.com secures Leicester City deal as it seeks to expand in Europe
August 13 – Premier League Leicester City has signed Asian betting operator 19.com as the club’s new Official Betting Partner.