September 9 – Spain’s Atlético Madrid has signed up to the Socios.com blockchain-based fan engagement and rewards platform. Socios.com becomes the club’s Official Fan Token partner.
September 9 – The English FA has hit Huddersfield Town with a £50,000 fine from the Football Association (FA) after ruling it breached the FA’s kit and advertising regulations over a sash-style shirt which displayed the Paddy Power logo during a friendly game against Rochdale on July 17.
September 6 – Coca-Cola has signed up as a sponsor for the Euro 2020 championships, extending its 32-year partnership with the European governing body UEFA.
September 5 – With women-specific football sponsorship opportunities starting to make sales progress, Manchester City Women’s team have unveiled a long term partnership with Dylon Colour Catcher.
September 4 – Turkish Super Lig club Yeni Malatyaspor has signed a major sponsorship with cryptocurrency exchange platform BtcTurk that will see it on the front of club shirts as well as featuring in the club name.
September 3 – The English Women’s Super League (WSL) has secured a first overseas broadcast rights deal with Sky Mexico and Scandinavian broadcaster NENT, reportedly worth six-figures.
September 3 – Premier League Tottenham Hotspur have ended their relationship with betting partner 1xBet.
September 3 – Food delivery app Deliveroo has signed a multi-year sponsorship deal with the English FA for all its representative teams.
September 3 – Internazionale Milano’s has partnered with Germany’s Hugo Boss which becomes the club’s Official Fashion Partner in a two-year deal.
September 3 – Premier League team of the moment Liverpool are rapidly building on their Champions League success and have opened two new LFC stores in Bangkok and Phuket in Thailand.
August 30 – Love them or hate them? Bookmakers – online Asian firms in particular – have ploughed sponsorship money into Europe’s football clubs with AS Roma being the latest to announce a deal. But not everyone is so comfortable taking their money with PSV Eindhoven going to their fans for their opinion on a potential deal.
August 30 – Premier League champion Manchester City have extended their Nigerian partnership with PZ Cussons’ soap brand, Premier Cool.
August 28 – US sports broadcaster ESPN is taking a deeper step into domestic soccer with a new three-year deal the United Soccer League (USL) which will see it triple its coverage of the league.
August 27 – Motor manufacturer SEAT has signed a five-year deal with its hometown club FC Barcelona for its new CUPRA brand to be Barça’s Official Automotive and Mobility Partner.
August 27 – Manchester United manager Ole Gunnar Solskjaer said he was “lost for words” after yet another vitriolic case of racial abuse on social media towards a player missing a penalty, this time directed against Marcus Rashford who fluffed a second-half spotkick as United suffered a shock 2-1 home defeat to Crystal Palace on Saturday.