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Football Marketing

Heineken renews its Copa Libertadores and Sudamericana sponsorships through 2024

November 21 – Having renewed its sponsorship of UEFA’s club competitions, Heineken has followed up with a renewal of its Conmebol deal for South America’s two leading club competitions, with Amstel being the brand partner.

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Broadcast

beIN adds free streaming channel in US driven by LaLiga

November 21 – beIN Sports is to add a new free live streaming channel to its US stable with the launch of beIN Sports XTRA which will debut with selected live games from Spain’s La Liga, France’s Ligue 1 and Turkey’s Super Lig.

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Football Marketing

Mediapro rejects Super Cup in Saudi leaving RFEF struggling to find Spanish TV partner

November 11 – Mediapro is the latest broadcaster to turn its back the Spanish SuperCup as a result of the Spanish FA’s (RFEF) decision to move the event  to Saudi Arabia in a €130 million deal.

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Football Marketing

English FA renews Lagardère to fill remaining sponsor categories

FA logo on Wembley

November 20 – Lagardère Sports, battling to retain its partnership in Africa with CAF, is finding life more collaborative in Europe and has extended its partnership with the English Football Association. 

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Broadcast

BT renew UEFA club rights for £1.2bn adding more matches and technology boost

November 19 – The broadcast market may be disrupted by piracy and challenger broadcast platforms, but big money for premium product is still available if the £1.2 billion UK pay TV broadcaster BT Sport is paying for the next cycle of Europe’s Champions League is an indicator.

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Broadcast

Spanish FA warned to make it rights sales operations legal

November 14 – The Spanish Football Federation’s (RFEF) who are controversially taking their Super Cup to Saudi in January for the first season of a €120 million three-year deal, have now fallen foul of Spain’s competition authorities over its invitation to tender for rights to the competition.

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Integrity

Man City’s Silva banned for Chelsea game over Mendy Conguitos tweet

November 14 – Manchester City’s Portuguese midfielder Bernardo Silva has been suspended for one match – the key Premier League clash with Chelsea – over a tweet he sent to team-mate Benjamin Mendy, and fined £50,000.

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Football Marketing

Heineken adds Euro 2020 to portfolio and refreshes Champions League deal

November 13 – Dutch brewer Heineken has doubled up its sponsorship in European football adding the marquee Euro 2020 Championships to a renewal of its long running Champions League sponsorship.

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Football Marketing

CBS enters the soccer TV rights game with Champions League deal

November 13 – CBS Sports who entered into the US battle for control of football (soccer) broadcast rights last week with the securing of the UEFA Champions League TV deal has outlined plans for its coverage.

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Football Marketing

Takeaway.com looks to Euro 2022 to feed European expansion

November 12 – UEFA has announced Takeaway.com as an official partner of the Euro 2020 championship, no value has been given for the deal which will the online food delivery service designated as the ‘Official Food Delivery Services Partner’.

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Digital platforms

China’s Dongqiudi adds Watford as it pushes deeper into Premier League

November 11 – China-based football social networking and media app Dongqiudi has added Watford to a partner list that includes Manchester City and Crystal Palace, becoming the club’s official media partner in China.

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Africa

CAF moves to cancel $1bn Lagardere deal but is met with fierce resistance

By Osasu Obayiuwana

November 5 – The Confederation of African Football’s 12-year contract with Lagardere Sport (LS), which is supposed to last until 2028, is on the verge of ending. CAF has formally written to LS to terminate its contract. 

Read more …

Football Marketing

KAA Gent under fire as betting ad integrity issues focus Belgian regulators

October 31 – As Osasuna socios ask their board to rethink the club’s shirt sponsorship by Kirolbet, so betting company activity in football is also focussing minds in Belgium where the Belgium Gambling Commission (BGC) has opened an investigation into Jupiler Pro League club KAA Gent.

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Football Marketing

Pressing matters: Roma boost media output with Gazzetta deal

October 31 – AS Roma have teamed up with Italian newspaper La Gazzetta dello Sport until June 2021.

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Football Marketing

Sky Sports earns $1m a month from YouTube, Liverpool are platform’s leading club

October 30 – Sky Sports Football earns more than $1 million a month from YouTube while the top football club earner on the social media video platform, Liverpool, earns over $650,000, according to new estimates.

Read more …

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