Sportradar and Australia’s NPL partner for OTT streaming platform
March 17 – Sportradar and Australia’s National Premier League have partnered to create and OTT streaming platform for football in Australia.
Football Marketing
TTFA’s muddy kit deal reflects a federation that has spiralled out of financial control
By Paul Nicholson
March 16 – The financial crisis that has engulfed the Trinidad and Tobago Football Association (TTFA) since the election of its new president William Wallace looks unlikely to be eased by the federation’s new kit deal with little known UK appareil company AVEC.
Celtic swap New Balance for Adidas in £30m, 5-year deal
March 16 – In March 2015 Scottish giants Celtic traded in Nike for another US firm, New Balance, as the club’s kit supplier in what was a record deal. Five years later New Balance is being replaced by Adidas in another new record deal.
Rabbatt’s Women’s Sports Group tasked with increasing WSL and England media value
March 11 – The English FA has with former FA director Heather Rabbatts’ Women’s Sports Group on the distribution of all UK media rights for the Barclays FA Women’s Super League.
All-conquering Liverpool knock Man Utd off top of sponsorship POWA Index
March 11 – Liverpool have taken over from Manchester United as the Premier League’s most powerful football team sponsorship property, according to a new ranking from DataPOWA.
Man Utd keep season ticket prices unchanged for 9th season and apply for standing section
March 10 – Manchester United have announced that they have frozen season ticket prices for the 2020-21 campaign for a ninth consecutive season.
Milan clubs hunt new ad streams with two-tier 4K perimeter boards at San Siro
March 9 – Milan’s San Siro may not be considered fit for purpose or provide a state-of the-art experience for the modern day fan, but it will soon have a cutting edge perimeter LED technology billboard system.
Sportradar mounts legal challenge to Betgenius and FDC football data monopoly
By Paul Nicholson
March 6 – The battle over the ownership and control of data generated by the English and Scottish leagues has entered a new potentially and defining phase that raises both public interest concerns as well as anti-competitive, creative copyright and integrity issues.
MLS agrees highlights package with Facebook Watch platform
Sobaclieu.com
March 5 – Having reported record opening weekend viewing figures in the US, Major League Soccer (MLS) has unveiled a new alliance with Facebook that will see highlights of all matches available on Facebook Watch.
US TV audiences show they starting to switch on to MLS
March 4 – The opening weekend of the Major League Soccer (MLS) season delivered record TV ratings across the US for a league that is pushing to take a bigger slice of the broadcast rights revenue cake.
Everton re-treads Davanti deal with multi-year extension
March 2 – Tyre manufacturer Davanti has added a multi-year extension to its sponsorship of Premier League Everton.
Eredivisie feeds its sponsorship wheels with Deliveroo deal
March 2 – Holland’s Eredivisie launched a new partnership at the weekend with new ‘Official Food Deliver Partner’ Deliveroo giving fans €2.50 discount on every Deliveroo order.
Bayern and Google partner in Germany, but deal detail under wraps
February 27 – For a partnership between two of the biggest companies and football clubs on the planet, details of the new deal between Bayern Munich and Google are pretty thin.
Mondelez sweet on Man Utd becoming 26th global partner
February 25 – Manchester United has signed a multi-year global partnership with US-based confectionary, food and beverage company Mondelez International.
Hublot clocks in for more UEFA sponsorship with major women’s partnership
February 24 – UEFA has agreed a sponsorship with Hublot for its women’s competitions as well as its Together #WePlayStrong platform that aims to get more girls and women involved in the game.