August 6 – Serie A’s Fiorentina have issued their first blockchain-based merchandise with the limited edition digital NFT offer of 95 new jerseys, matching the 95 years of the club.
August 6 – In perhaps what is the ultimate display of marketing and advertising solidarity within local communities, the English Football League (EFL) has announced a new three-year partnership with eBay that will see the online marketplace donate advertising space at EFL grounds to small businesses.
August 5 – FC Barcelona and Allianz have renewed their partnership, which has been expanded into a global campaign and will run until 2024.
August 5 – Turkish blockchain technology company Bitci.com have expanded their Fan Token base in Spain with a deal with LaLiga’s Deportivo Alavés that includes a three-year brand advertising package.
August 5 – HotForex has renewed its Official Partnership agreement with Paris Saint-Germain for a second season.
August 4 – The Italian Football Federation (FIGC) has called on national regulators to temporarily lift the betting sponsorship and advertising ban to allow clubs and the league an opportunity to recoup lost revenue.
August 4 – Premier League Everton have become the latest club to join the blockchain-based Fan Token platform on the Chiliz platform.
August 3 – Manchester City has renewed its partnership with Healthpoint, a leading centre for sports-related injury, prevention and rehabilitation based in Abu Dhabi.
August 1 – An independent mediator has been appointed to find a resolution to the TV rights dispute between Canal+ and the French league (LFP), and by association beIN Sports.
July 30 – UEFA has renewed its Champions League partnership with PlayStationthat was first inked in 1997 for the 2021-24 cycle.
July 30 – The chaos around French league broadcast rights move on a stage yesterday with Canal+ being told by the President of the Nanterre Commercial Court that it had frozen Canal+’s right to terminate the €330 million broadcast contract they had sub-licensed from beIN Sports for live Ligue 1 games.
July 28 – AS Roma have teamed up with Zytara Labs, a leading blockchain enterprise, who will become the club’s main global partner in a three-year deal.
July 28 – Workwear specialist Engelbert Strauss has signed a three-year UEFA Europa League and UEFA Europa Conference League partnership that will through to the end of the 2024 season.
July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
July 26 – Borussia Dortmund has added sweet (candy) brand RIESEN to its North American sponsorship portfolio in a two-year deal.