Fantasy sports set for revenue boom; RealFevr expand fantasy client into NFT release
August 18 – A new study is predicting that the fantasy sports market in the United States will grow by 8% year-on-year and hit an $8.3 billion value in 2021.
Football Marketing
LaLiga on tap. Spanish league targets British pub market with Stonegate TV deal
August 18– LaLiga, which has struggled to establish a broadcast home in the UK following the non-renewal of its deal with pay TV Sky Sports, is now attacking the British market with distribution into bars and pubs.
Carrot and stick: After Rwandan president’s criticism of Arsenal, tourist board renews sleeve deal
August 18 – Rwandan President Paul Kagame may be furious with Arsenal’s opening day loss to newly promoted Brentford, but it hasn’t stopped the Rwanda Development Board (RDB) extending its sleeve sponsorship through to 2025, according to reports.
Liverpool add online trader ThinkMarkets to global sponsorship roster
August 18 – Premier League Liverpool have online financial broker, ThinkMarkets, to their sponsorship roster as the club’s new Official Global Trading Partner.
China’s Tencent adds Bundesliga streaming rights to EPL and UEFA club comps
August 17 – China’s Tencent has acquired the non-exclusive streaming rights for the Bundesliga in China in a two-season deal.
Facebank takes Crystal Palace sleeve in one-season deal
August 17 – Premier League Crystal Palace have secured Facebank as the club’s new sleeve partner in a one-season deal for 2021/22.
BK8 returns to European club sponsorship with five LaLiga club deals
August 17 – Online betting brand BK8 has secured five LaLiga club sponsorships for Asia for the new season which kicked off last weekend.
Rwandan president takes furious aim at Arsenal after Brentford loss
August 16 – Rwandan President Paul Kagame lambasted Arsenal’s dramatic opening-day defeat after the club’s 2-0 loss to newly promoted Brentford. He said Arsenal fans shouldn’t “accept mediocrity”.
Ajax add Blox as official cryptocurrency partner
August 16 – Blox has teamed up with Ajax to become the club’s official cryptocurrency partner in a three-season deal.
Betano bets big on Benfica as club’s first sleeve sponsor
August 16 – While their neighbours in Spain face a crackdown on betting sponsorship, the Portuguese are embracing online bookmaking clients with open arms. The latest is Benfica who have secured their first ever sleeve sponsorship with Betano.
Norwich need a drink after return to Premier League reality, Lucozade Sport may have to do
August 16 – Norwich City, who opened their season with a 3-0 home loss to Liverpool, look like they are going to need all the help they get from their new fuelling and hydration partner Lucozade Sport.
TFF tells Fenerbahçe to stop anti-beIN Sports campaign ahead of new tender for rights
August 13 – The Turkish Football Federation (TFF) has stepped deeper into the row between Fenerbahçe and league broadcaster beIN Sports, ruling that the club that they must end their protest campaign against the broadcaster.
Bundesliga pushes fan experience boundaries with SKY PerfecTV! live app launch in Japan
August 13 – Germany’s Bundesliga has agreed with its Japanese broadcast partner SKY PerfecTV! to launch a live broadcast app – Bundesliga Live App – for the start of the season on September 7.
Brentford sign cryto exchange CoinJar for 2 year sponsorship
August 13 – On the eve of their return to the Premier League, Brentford have announced Australia-based cryptocurrency exchange CoinJar as a premium partner of the club.
OneFootball grabs AFC rights package as it expands in key European markets
August 12 – Football streaming platform OneFootball has made two more acquisitions with the live streaming rights to package of AFC rights, as well as completing a new deal to broadcast Portugal’s Primeira Liga.