Crystal Palace is first Premier League club to debut channel on WeAre8 social media app
February 8 – Crystal Palace are the first Premier League club to sign up to socially conscious social media app WeAre8 with an official presence.
Digital platforms
OneFootball and DAZN test new ground with live football PPV distribution deal
February 3 – Sports streaming leaders DAZN and OneFootball have struck a distribution deal that will widen the reach of DAZN content in Germany and Austria via OneFootball’s network.
Digital transformation is now about taking ownership of fan engagement in house, says Ferre
January 31 – The digital focus within football marketing started as being all about web sites and building social media numbers on Twitter, Facebook and Instagram. But there has been a strategic shift and while the social media platforms are still important it is the new fan engagement platforms that are making the marketing difference.
Fulham secures cyber protection firm Acronis for 3-year partnership
January 31 – Cyber protection specialists Acronis has announced a three-year partnership with Premier League Fulham.
Premier League inks fantasy football deal with Sorare
January 30 – The Premier League has unveiled a four-year deal with fantasy football game Sorare that will see the league license official player cards.
DAZN boosts global streaming roll-out with Prime Video distribution deal
January 20 – Sports-streaming giant DAZN has agreed a deal with Prime Video to distribute its service in Amazon’s Prime Video Channels.
RealFevr prepares video NFT drop for Portuguese Allianz Cup
January 17 – Liga Portugal and RealFevr have extended their digital collectibles partnership to include a two-season deal for the Allianz Cup (Portuguese League Cup) starting this season.
Italian Super Cup to make ‘goal’ balls collectible for AC Milan and Inter fan token holders
January 18 – Fans looking to own the ultimate piece of memorabilia, the ball that was used to score a goal, will now have the opportunity to do so for tonight’s EA Sports Supercup between AC Milan and Inter Milan in Riyadh, Saudi Arabia.
DAZN reveals $1.36bn loss but reports pick-up in subs and engagement as model evolves
January 12 – Sports-streaming giant DAZN has reported an operating loss of $1.36 billion in 2021, taking the company’s total losses over the past three reported financial years to $5 billion.
Sports apps dominating the data, information and gaming landscape
January 8 – Sports apps have become a staple for sports fans looking to stay abreast of live scores and the latest news around favourite teams, players, and leagues. Several applications are now available that service the demand, delivering news, stats, and occasionally betting chances on various sporting events.
LaLiga to debut with official content stream on OneFootball platform
January 10 – LaLiga and OneFootball have stuck a deal that will see the Spanish league launch its official profile on the streaming platform.
Saints enter sports tech dev business with ‘Future of Football’ challenge
January 4 – Premier League Southampton have entered the sports tech development scene with a challenge to developers and companies to come up with the next big idea in either the football development or fan engagement space.
NFT-driven Sorare extends Eredivisie deal for three years
January 4 – The Netherlands’ Eredivisie has extended its partnership with fantasy game operator Sorare until 2025.
What you don’t know about the betting predictions offered online
December 9 – With the world’s attention focussed on its most popular sport as the World Cup reaches the quarter final stage, so there has been a flood of attention on the arrival of many new iGaming websites.
Hungary’s Debreceni VSC takes first steps into web3 with Capital Block
December 8 – The developing web3 is not just a world for Europe’s biggest and best leagues and clubs. Hungary’sDebreceni VSC (DVSC), has become the first club from the country to announce its intentions in the area.