Man Utd to launch new global e-commerce site on Scayle platform
January 24 – Premier League Manchester United is partnering with Scayle to launch its official e-commerce site globally.
Digital platforms
Six tech start-ups picked to form first year of MLS Innovation Lab
January 18 – Major League Soccer has named six tech start-ups who will form the launch companies supported by the new MLS Innovation Lab.
Ronaldo joins $40m fundraising for launch of Strikerz new UFL video game
December 14 – Al Nassr’s Cristiano Ronaldo has joined a group of investors committed to invest more than $40 million into development of a new, free-to-play football game UFL, with lofty ambitions to improve the way football fans interact with the world of gaming.
Liverpool bring in Orion to lead on digital development
December 13 – Premier league Liverpool have signed a multi-year deal with Orion Innovation, which will see the global technology and digital transformations firm become the club’s official digital transformation partner.
Serbian club Backa Topola joins with Pulsar to create sports tech innovation hub
December 13 – Serbia’s FK TSC Backa Topola has signed a three-year partnership agreement with investment company Pulsar that will see the creation of a sports technology innovation centre at the club.
EA deepens UEFA deal with Euro 2024 integration and launch of eEuro competition
November 27 – EA Sports has expanded its partnership with UEFA, including Euro 2024 in its hit EAFC 24 game, and and announcing it will be the platform for UEFA’s new eEURO Esports competition.
Concacaf debuts on WhatsApp Channels platform with 1.6m users in first month
October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.
AC Milan and Fanblock combine to offer virtual pitch ownership to fans
October 11 – AC Milan and Fanblock have agreed a first-of-its-kind partnership that will enable the Rossoneri to purchase ‘Fanblocks’ representing sections of AC Milan’s virtual pitch.
LaLiga and SportsBoost push deeper into AI developer worlds
October 6 – LaLiga partnered with sports startup accelerator SportsBoost, set up by legendary Spanish goalkeeper Iker Casillas, to hold a conference on Tuesday that probesd into the benefits of artificial intelligence through the lens of the sporting world.
EAFC ramps up launch promotion with Pepsi MAX deal
October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
Soccer Manager 2024 tops 2m sign ups on opening weekend launch
October 3 – Football management simulation game, Soccer Manager 2024, produced for Android and iOS, has scored more than 2 million players in its opening weekend, according to developers Invincibles Studio.
Spurs supporters’ trust group protest Socios deal saying it exposes fans to financial loss
September 29 – Tottenham Hotspur Supporters’ Trust (THST) have expressed deep concern over the London club’s multi-year partnership with Socios.com, the cryptocurrency-based providers of club fan tokens who have been widening their digital fan-based marketing and commercial solutions.
EA Sports releases competitive e-sports eco-system for EAFC24 video game
September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.
EAFC24 downgrades Ronaldo rating but Messi stays the same. Putellas higher than both of them
September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.
Sidemen raise £2.4m+ from charity match at London Stadium
September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.