AS Monaco partner with fast growing e-commerce platform ComAve
June 4 – Ligue1 side AS Monaco has announced a new partnership with e-commerce platform ComAve as the Monegasques look to strengthen fan engagement in the new season.
Digital platforms
AI start-up looks to revolutionise talent identification and the scouting business
May 3 – The rapidly-growing artificial intelligence industry is making its mark on the scouting and recruitment of the next generation of young footballers. British startup ai.io is emerging as one of the leaders in a sector that it hopes will revolutionise talent identification.
Burnley partners with young player scouting and funding app Nordensa
April 30 – Premier League Burnley have announced an agreement with football talent platform Nordensa, which allows fans to discover and financially support trials of young talent from across the world via an app.
Man City agree digital collectible deal with Quidd
April 25 – Manchester City have agreed a multi-year partnership with digital collectible business Quidd, a subsidiary of Animoca brands, who first partnered with the treble winners in December 2020.
Israeli FA signs up for Pixellot’s AI-automated video solution to stream youth games
April 16 – The Israeli Football Association (IFA) has partnered with Israeli broadcast tech business Pixellot to distribute matches from its U19 2nd division and U16 elite league.
Raiffeisen Bank uses Kosovan partnership to accelerate league’s digital transformation
April 16 – The Football Federation of Kosovo and Raiffeisen Bank, the main sponsor of Kosovo’s second tier league, have launched an educational campaign among the clubs to boost their digital footbprints and increase their images profile.
EA Sports FC extends EFL deal for a further five seasons
April 11 – The English Football League (EFL) has inked a new multi-year partnership with EA Sports FC, solidifying its status as an Official Partner and Official Licensee of the EFL.
Yahoo Sports and OneFootball combine for content hub in US and Canada
April 4 – Global media and tech business Yahoo has struck a deal between its Yahoo Sports division and streaming platform OneFootball to create a new hub for football content.
Premier League brings VR developer Rezzil in-house with 4-year deal and stake in business
March 28 – The Premier League has agreed a four-year partnership with virtual reality (VR) software developer Rezzil to develop a VR game which is expected to be launched later this year.
LaLiga passes 10m subs on YouTube
March 25 – La Liga EA Sports has become the first football league to reach 10 million subscribers on YouTube, collecting the prestigious diamond play button trophy to mark the milestone.
AWS extends DFL partnership deeper into generative AI
March 21 – Amazon Web Services (AWS), the DFL Deutsche Fußball Liga Official Technology Provider, has expanded its partnership to become the Official Generative AI Provider of the DFL.
Newcastle to launch digital trading cards and collectibles on Quidd marketplace
March 21 – Premier League Newcastle United are launching a digital trading card on the Quidd platform, Animoca Brands’ digital collectibles and NFT marketplace. The first cards will be released later this month and will grow to more than 200.
French league takes control of its IP with development of blockchain-based fantasy game
March 19 – Blockchain and crypto specialists Chiliz has entered into a strategic partnership with game studio Unagi and the French Professional Football League (LFP) to launch fantasy football Coach Ligue 1, the first time a league has developed their own game.
Bundesliga extends Sportradar deals through to 2031
February 27 – The Bundesliga has extended its partnership with Sportradar which will continues as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 for another six seasons.
Swiss Football League to accelerate digital transformation with LaSource strategic partnership
February 22 – The Swiss Football League has announced a strategic partnership with the French sports consultancy agency LaSource to develop the league’s Digital Vision 2027 project – a five-year strategy aiming to use technology t o innovate across the league’s operations and fan engagement.