August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.
August 23 – After becoming the fastest user to reach a million subscribers on YouTube with his new-launch channel – less than the duration of a football match after going live on Wednesday – Al Nassr and Portugal forward Cristiano Ronaldo has already eclipsed major entities such as FIFA, Real Madrid and the Premier League.
August 22 – On Wednesday, Al Nassr star and Portugal international Cristiano Ronaldo launched his own YouTube Channel, with millions of subscribers signing up within hours.
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
August 19 – Premier League holders Manchester City have unveiled the ‘Virtual Etihad Stadium’ project, delivered in collaboration with Sony and utilising Sony’s new FavoriteSpace service, the first sports brand to do so.
August 8 – Extreme Networks, a leading name in cloud networking, has completed the installation of a state-of-the-art high-speed Wi-Fi network at Liverpool’s Anfield Stadium.
August 2 – The Croatian Football Federation (HNS) has partnered with SuperSport and Croatian Telecom to launch the SuperSport HNL Fantasy game for the season 2024/2025. Players can register to play in the game for free.
The new season of the SuperSport HNL kicks off today.
July 23 – The English Football League (EFL), in partnership with Genius Sports, has launched ‘Fantasy EFL’, the league’s first 72-club fantasy football game that involves all its member clubs across the three Sky Bet EFL divisions.
July 22 – Manchester City have launched ‘The Ladder [Man City]’, a new gaming experience that marks the partnership of the club with the global phenomenon Fortnite video game.
July 18 – Real Madrid and England star Jude Bellingham, in his now iconic celebratory pose, will adorn the cover of the EA Sports FC 25 standard edition, EA Sports revealed on Wednesday.
July 12 – Real Madrid’s dominance of the Champions League has translated into an overhwelming lead at the top of the social media rankings over the 2023/24 season.
July 10 – Recast, the micro payment monetisation platform for streamed media, has closed a $5 million funding round with US-based venture capital firm Morpheus Ventures taking the lead, with additional investments from former Manchester United CEO Ed Woodward’s Airstream Ventures, and Cooley.
June 19 – Canada Soccer is moving on from its previous media partner Mediapro following a settlement with Canadian Soccer Business (CSB) to the legal action filed in January 2024 with the Ontario Superior Court of Justice.
June 10 – The Romanian Football Federation (FRF) is the first national association to sign a partnership agreement with Modex and FIFA Collect platform.