November 28 – The Saudi Pro League (SPL) has begun a content partnership with streaming platform OneFootball. The SPL will share official video and editorial content on the OneFootball platform, aiming to bring more international fans closer to the league and its action.
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
November 22 – Her Game Too has partnered with EA Sports to launch an initiative aimed at introducing women and girls to live football matches for the first time.
November 5 – The Ligue de Football Professionnel (LFP) has entered a five-year partnership with WSC Sports to drive AI-powered content automation for Ligue 1 McDonald’s, Ligue 2 BKT, and the Trophée des Champions.
November 4 – FC Bayern Munich have partnered up with German customer data platform Zeotap as part of a deal that will include both the football and basketball divisions of the club, with the core aim of optimising the club’s fan interactions with the help of Zeotap’s Customer Data Platform (CDP).
October 30 – AS Monaco have extended their partnership with Strikerz Inc., the developer of the online football game UFL, until 2026 as the club looks to sink its teeth into the eSports market.
October 15 – The Aussie A-League has extended its official media data partnership with Stats Perform, which will see the addition of Opta Search and Opta Stream, as the league looks to unlock new sponsor inventory and deepen engagement for fans of its men’s and women’s competitions.
October 9 – The Belgian Pro League has announced a series of major technological investments aimed at boosting its position in European football, with innovations focused on semi-automated offside technology, advanced data collection across all levels of the game, and precision limb-tracking.
October 4 – Premier League holders Manchester City have announced a new partnership with Stairmedia that will increase advertising opportunities for potential partners.
October 2 – Manchester United have launched a new-look digital club shop just seven months on from selecting software company Scayle as their long-term e-commerce partner.
October 1 – The MLS is taking an ownership position in mobile streaming platform OneFootball in a deal that will give OneFootball access to MLS highlights.
September 30 – Italian sports technology company Soccerment has been selected to join Major League Soccer’s (MLS) Innovation Lab, as part of the second cohort of the league’s new tech business development initiative.
September 23 – Sports-focussed blockchain project Chiliz Group has launched Chiliz Includ3d, the newly branded arm of the group that will aggregate its various social impact initiative.
September 23 – LaLiga and TikTok have announced a landmark multi-year strategic partnership, positioning TikTok as the official digital content partner for the Spanish football league.
September 13 – Saudi Arabia’s clubs hit the headlines when they embarked on a raid of Europe for some of football’s biggest names.