AS Monaco to release first batch of $ASM Fan Tokens today, priced €2
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
Digital platforms
LaLiga opens Amazon store with 1,600 items and plan to add more clubs and territories
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.
Crystal Palace become sixth Premier League club to go crypto with Socios.com
December 9 – Socios.com are racking up the crypto air miles. Having yesterday announced Brazil’s Palmeiras as joining their Fan Token universe, today they are in Europe unveiling Crystal Palace as the sixth Premier League team to sign up.
AS Monaco strikes deal for UFL launch as club’s gaming supplier
December 3 – AS Monaco has agreed a two-year partnership with software game developer Strikerz Inc, to make its soon-to-launch online football game UFL, the club’s Official Football Gaming Supplier.
Man City join with Sony for a first trip to the ‘metaverse’
November 30 – Sony has become a new global partner of Manchester City in a deal that will see the creation of new digital content experiences for fans as they step into the ‘metaverse’ of the Etihad Stadium.
Italy become third national federations to sign up for crypto-based fan token launch
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.
AFC reports booming digital fan engagement numbers for 2021
November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
Barca take their 122-year history crypto with launch of NFT programme
November 4 – Cash-strapped Barcelona are the latest club to enter the scramble to create NFTs, announcing a deal with Cyprus-based Ownix, a premium Ethereum-based NFT marketplace.
Ibrahimovic’s AC Milan goal celebration turned into live-minted NFT on Socios.com
November 2 – Veteran goalscorer Zlatan Ibrahimovic claimed another record Sunday, being the first player to have a goal celebration turned into an NFT (non-fungible token) ‘minted’ live during the game.
Last brand standing: Liverpool license marks to PUGB mobile game
November 2 – Premier League Liverpool FC (LFC) announced have partnered with mobile game PlayerUnknown’s Battlegrounds (PUBG) Mobile in a deal that will see Liverpool’s marks introduced into the game.
UEFA pushes deeper into betting markets via data rights deal with Sportradar
November 1 – Sportradar has signed a deal with UEFA to be the European confederation’s exclusive betting data distributor. The agreement also makes Sportradar UEFA’s authorised data collector.
UEFA issues tender for Champions League cryptocurrency partner
October 20 – UEFA has opened up a new cryptocurrency rights category, inviting bids for the licensing rights to the Champions League for the 2021-24 cycle.
Qualtrics joins as Man City partner with mission to improve fan experience
October 14 – Manchester City today have partnered with Qualtrics who will become the club’s official Experience Management Software partner.
LaLiga and Microsoft launch Beyond Stands enhanced data portal for fans
October 7 – LaLiga and Microsoft have combined to launch a new football statistics portal, Beyond Stats, that they say will revolutionise the fan experience with deeper insights into game play.
Bundesliga joins LaLiga on Sorare fantasy platform with player card NFTs
October 6 – Bundesliga International, the marketing arm Germany’s Bundesliga and Bundesliga 2, has agreed a non-fungible tokens (NFTs) deal with fantasy football game Sorare.