July 21 – Burnley, returning to the Premier League this season after a year in the EFL Championship, have struck a multi-year deal with social media giant X, becoming the club’s first-ever “strategic digital platform partner” in a move aimed at supercharging their online presence.
July 17 – Digital data, graphics and streaming provider Deltatre is acquiring Endeavor Streaming from Endeavor Group Holdings, Inc.
July 16 – The Bulgarian Professional Football League (BPFL) has launched its first official fantasy league in collaboration with FFStar Bulgaria.
July 9 – Premier League Chelsea have renewed and expanded their long-term partnership with Fanatics, extending the sports merchandise group’s role in managing the club’s global eCommerce operations while also granting it increased design and manufacturing rights.
July 6 – Red Bull’s pioneering spirit has found its latest expression through German Bundesliga club, RB Leipzig’s groundbreaking adoption of virtual perimeter advertising, cementing the organisation’s reputation as football’s most forward-thinking commercial operation.
July 3 – The Kings League continues to ride a wave of digital-era fanfare, with organisers announcing that the 2025 Kings World Cup Clubs in Paris drew a claimed 102 million viewers over its two-week run.
June 26 – Credible leaks have revealed that England and Real Madrid midfielder Jude Bellingham will be the cover star of EA Sports FC26, making him the face of the franchise for a second consecutive year.
June 13 – Real Madrid and Barcelona remain unmatched in football’s global digital reach, topping the latest social media rankings published by the CIES Football Observatory this week, tracking the 100 most-followed clubs across X, Instagram, Facebook, TikTok, and YouTube.
June 13 – Oscar-winning director Spike Lee has swapped his courtside seats at Madison Square Garden for the San Siro, linking up with Inter Milan for a slick new campaign that’s designed to make Americans fall in love with one of Italy’s great names.
June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.
May 9 – Egypt’s Al Ahly SC, Africa’s most decorated football club, has become the first team from the continent to feature on FIFA Collect – FIFA’s official digital collectibles platform, developed in partnership with blockchain technology provider Modex.
May 7 – Los Angeles Football Club (LAFC) has partnered with computer vision firm Wicket to launch facial authentication technology at BMO Stadium, allowing supporters to enter the ground and make purchases using only their face.
May 2 – EA Sports FC has digitally deepened its revenue push with a renewed partnership with Gillette just days after the rollout of its first-ever paid battle pass – moves aimed at reenergising its flagship football simulation title amid mixed reception and growing player fatigue.
April 30 – Bundesliga International and China Mobile Migu have signed a Joint Declaration of Intent in Frankfurt, underlining their shared ambition to strengthen cooperation in one of football’s most commercially important markets.