Swiss uniqFEED virtual ad technology gets Bundesliga greenlight

June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
May 29 – Fox is putting women’s football front and centre on American television like never before, after the broadcaster announced that 19 matches from UEFA Women’s EURO 2025 will air on the main Fox broadcast channel. This isn‘t just news – it‘s a statement.
May 23 – The UEFA Women’s Champions League has found a new home in the UK with Disney+ clinching a landmark five-year deal to broadcast European women’s football’s premier club competition, wresting the rights from DAZN who had held them for the past four seasons.
May 22 – German telecommunications entity Deutsche Telekom has landed the German broadcasting rights for the 2026 World Cup, according to domestic tabloid Bild.
May 19 – The growth of women’s football in England continues to accelerate with the Football Association (FA) announcing the first-ever stand-alone broadcast deal for the Adobe Women’s FA Cup. The competition will air on TNT Sports and Channel 4 in the UK and Republic of Ireland from the 2025-26 season.
April 30 – Disney+ has released the trailer for the fourth season of the Emmy award-winning series ‘Welcome to Wrexham’, chronicling Wrexham AFC’s unprecedented achievement of three consecutive promotions, a first in English football.
April 25 – FIFA has launched broadcast and media sales for the 2027 FIFA Women’s World Cup in Brazil across the big paying European territories and Central Asian territories.
April 25 – Brazilian broadcaster Globo has partnered with streaming platform DAZN to broadcast the inaugural edition of the new Club World Cup.
April 22 – BBC host and football legend Gary Lineker is just weeks away from stepping down from Match of the Day (MOTD), after 26 years at the helm of the iconic highlights show. True to form, he’s not leaving quietly.
April 16 – French football is once again teetering on the brink of a financial crisis after domestic media partner DAZN rejected a compromise to end the Ligue 1 broadcast deal.
April 15 – LaLiga has confirmed a major overhaul of its audiovisual production structure, appointing Host Broadcast Services (HBS) and Telefónica Servicios Audiovisuales (TSA) as its lead production partners for the next five seasons—while notably retaining control over content generation, a decision that signals a new phase in the league’s strategy to align broadcast output more closely with commercial partnerships and brand identity.
April 7 – The rocky relationship between broadcaster DAZN and France’s Ligue 1 (LFP) has hit a new low with DAZN considering cancelling its contract at the end of the domestic season.
March 25 – Globo, the giant of Brazilian broadcasting, has renewed its right agreement with the Brazilian Football Federation (CBF) to air elite men’s and women’s competitions.
March 19 – A peak UK TV audience of nearly 8 million watched Newcastle United upset Liverpool 2-1 at Wembley on Sunday to claim the 2025 Carabao Cup, ending a 70-year wait for major domestic silverware.
March 18 – The National Women’s Soccer League (NWSL) is going global after announcing new international media partnerships for this season. Coverage will include Europe, Asia and Latin America, providing access to live NWSL matches and highlights for over 130 countries around the world.