June 13 – Real Madrid and Barcelona remain unmatched in football’s global digital reach, topping the latest social media rankings published by the CIES Football Observatory this week, tracking the 100 most-followed clubs across X, Instagram, Facebook, TikTok, and YouTube.
June 13 – Oscar-winning director Spike Lee has swapped his courtside seats at Madison Square Garden for the San Siro, linking up with Inter Milan for a slick new campaign that’s designed to make Americans fall in love with one of Italy’s great names.
June 11 – Inter Milan has signed a wide-reaching partnership with Fanatics that will see the US-based e-commerce giant take control of the club’s global merchandise operations.
June 11 – Premier League Liverpool have signed a five-year retail partnership with Japanese fashion group Baycrew’s, aimed at growing the club’s retail and merchandise presence in Japan and the wider Asia-Pacific region.
June 11 – The Croatian Football Federation has signed a sponsorship agreement with Naturalis whose Cetina mineral water brand becomes the official water of the Croatian Football Federation and its national football team.
June 10 – The English Premier League (EPL) is preparing to bring its international broadcast operations in-house, announcing that its new media production hub — Premier League Studios — will be based at Olympia London from 2026, marking a major strategic shift as its long-standing partnership with IMG draws to a close.
June 10 – New US National Women’s Soccer League (NWSL) franchise Boston Legacy FC have faced numerous challenges before even kicking a ball.
June 10 – Soccerex has announced it will hold its US event in Miami November 11–13, 2025 at the Miami Beach Convention Center.
June 9 – Chinese smartphone manufacturer TECNO has extended its partnership with the Confederation of African Football (CAF), for the next two editions of the TotalEnergies Africa Cup of Nations (AFCON), set for Morocco in 2025 and the tri-nation hosting in Kenya, Uganda, and Tanzania in 2027.
June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
June 9 – The Albanian Football Federation (FSHF) has agreed a sponsorship including naming rights for its National Stadium in Tirana with airline Air Albania Stadium.
June 6 – Space: the final frontier. And apparently, the next logical destination for Atlético Madrid’s membership drive given their lack of silverware this season.
June 6 – The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s national team in a “multi-year” deal.
June 6 – England’s match officials will be decked out in Puma kit following a multi-year deal agreed between the sportswear giant and the Professional Game Match Officials (PGMOL).
June 4 – The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor of the Bulgarian men’s and women’s national teams. Efbet will also receive naming rights to the national team training base, which will be renamed the efbet National Football Base.