Tour helps Arsenal conquer Asian market

August 5 – Arsenal’s popularity in Asia continues to grow as the club attracted over 140,000 fans across Singapore and Hong Kong on their recent tour in a bid to strengthen ties with Asian markets and communities. This was the club’s first trip to the region since 2018. 

Over a 12-day period, Arsenal played three matches including the first ever North London derby outside of England versus Tottenham Hotspur, a match they lost 1-0. 

In addition to the matches, the club opened the tour to fans for open training sessions, which attracted crowds of more than 70,000. 

The tour also played a major role in promoting the club’s global partners, including Guinness, Airwallex, Chivas, adidas and Emirates. These partnerships are aimed at a younger, digitally engaged demographic. 

Former players were also enlisted to host clinics for over 12,000 children at curated events in Singapore and Hong Kong. On hand were Ray Parlour, Gilberto Solva and Bacary Sagna along with a sprinkling of first-team players and coaches. 

Arsenal Managing Director Rich Garlick described the visit as essential for deepening relationships with both fans and sponsors: “The support in Singapore and Hong Kong has been incredible. It’s been a key step in preparing for the new season while reinforcing our international presence.”