August 4 – South American Football Confederation Conmebol has added a a major sponsor partner as well as a regional sponsor for its club competitions.
Avianca becomes the Official Airline Partner of its club tournaments for the 2025-26 season, covering the Copa Libertadores, Libertadores Femenina, Sudamericana, and Recopa competitions. More than 121 teams from 10 South American countries compete in these championships.
Meanwhile oil refining, transportation, storage, and distribution company Puma Energy joins Conmebol as a Local Partner of the Libertadores and Sudamericana, in Paraguay, Argentina and Central America.
“South American football unites cultures, transcends borders, and awakens an incomparable passion. At CONMEBOL, we constantly work to bring that passion ever closer to fans. This alliance with Avianca not only facilitates the physical connection between countries but also strengthens the emotional ties that unite us as a continent. We are delighted to have a strategic partner that shares our vision of a football that is more accessible, vibrant, and connected to its people,” said Alejandro Domínguez, President of CONMEBOL.
Avianca currently connects the main countries where Conmebol’s clubs compete, offering fans more than 40 destinations. The airline will activate its sponsorship via presence at fan engagement events and on Conmebol social media, and will be supported by Conmebol Legends.
Frederico Pedreira, CEO of Avianca, said: “Today we have the most robust route network in our history, with more than 80 destinations available, 44 of them in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Uruguay, Peru, and Venezuela. This connectivity will allow fans to follow their teams throughout the tournament, especially in several of the countries that will host matches.”
Fuelling local engagement
Puma Energy’s partnership with Conmebol is the first localised deal the confederation has made under a new sponsorship expansion strategy.
Designed to strengthen the presence and relevance of South American football in key markets, Puma Energy service stations in Argentina, Paraguay, and Central America, will carry exclusive promotions and special benefits ahead of match days.
“Football is pure energy, pure passion, and that’s why we’re excited to be present at Conmebol’s most important club competitions and share it with everyone. We’re already preparing benefits and surprises for our customers, who can take advantage of them at the more than 1,800 service stations we have in Paraguay, Argentina, and Central America ,” said Alejandro Baron de Buxhoeveden, head of marketing LATAM for Puma Energy.
No value was given for either sponsorship.
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